Category 01 — The Framework
The founding documents. Start here.
The Essay
The founding argument: optimism as technology.
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The Deck
16 slides. The visual companion to the essay.
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Framework Overview
All ten beliefs in one readable post.
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The Starter Pack
New to the OOS? Five things, thirty minutes, the whole argument.
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The Manifesto
500 words. The whole argument. Send before a meeting. Share after a talk.
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Category 02 — The Ten Beliefs
Ten working orientations for people who have chosen to build anyway.
Category 03 — Interactive Tools
Self-assessment and discovery tools. Free to use.
The Belief Generator
Pick your challenge, get the belief that applies.
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The Belief Stack Builder
Build a printable quarterly belief stack for your team.
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The Belief Test
10 statements. Which belief leads?
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The OOS Diagnostic
Full profile: Sceptic, Pragmatist, Builder, or Optimist.
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The Board Diagnostic
OOS adapted for board members and NEDs.
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The Ten Beliefs
All ten on one shareable page.
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Category 04 — Products and Offers
Paid engagements built around the framework.
The Belief Audit
90-min session with your leadership team. From £1,500.
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Belief Audit: Team Edition
Pre-work + facilitation + written Belief Map. From £4,500.
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Optimism for Leadership Teams
Half-day workshop. From £3,000.
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OOS for Boards
Board facilitation. From £8,000 per day.
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OOS Annual Membership
Everything. £499 per year.
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The Belief Cards
Ten printed cards. £29 plus shipping.
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The Agency Belief Audit
For creative agency leadership. From £1,500.
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OOS x Charity
Every Team Edition funds a free charity session.
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The Salary Pack
Negotiate from belief. £49.
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Certified Optimist
Five exercises. Verified badge. Directory listing. £199.
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OOS Founders Bootcamp
Five-week cohort for founders. £997. September 2026.
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OOS for Schools
Free. Teacher's pack, classroom plan, student diagnostic.
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OOS Speaker
Three talk formats. From keynote to half-day. Booking from £3,000.
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Category 05 — Content and Essays
Written assets. Designed to be read, quoted and shared.
Belief Versus Belief
Ten old assumptions vs ten OOS beliefs, side by side.
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The Anti-Optimist Edition
The ten strongest objections and the answers.
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The Chief Optimist Job Description
Real JD. £120–180K. Apply.
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The Optimist’s Reading List
Thirty books mapped to the ten beliefs.
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Steal This Slide
Ten belief cards, free to use in any presentation.
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One Year On
Anniversary reflection on what the framework taught.
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The Pessimist's Defence
Five structural critiques of optimism, made well. Then answered.
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Letter to a 2030 Optimist
Write to your future self. Attach your belief stack.
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The Optimist's Calendar 2027
One belief per month. Printed. £24.
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The Belief Brief
Ten printable one-pagers -- one per belief. Leave one behind. Print all ten.
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Category 06 — Distribution
How the OOS travels.
Belief of the Week
Free Monday email. One belief. One worked example.
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Beliefs in the Wild
Monthly deep-dive. £8 per month.
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OOS Office Hours
Free monthly group call. Eight seats.
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Voice Hotline
Call +44 7366 744920. Hear the beliefs read aloud.
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OOS Podcast
Conversations about each belief.
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Optimist Versus Optimist
Monthly live debate. Two beliefs. Free to attend.
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Beliefs Versus the News
Top UK stories tagged against the 10 beliefs. Updated daily.
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OOS Press Kit
For journalists, podcasters and event organisers. Stats, quotes, ten beliefs, interview angles.
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Category 07 — Research
Data, citations and the long game.
The OOS Diagnostic
200+ responses and counting.
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OOS Citations
Every recorded use of the framework.
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State of the Optimist 2026
Annual report. Publishing Oct 2026.
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OOS Annotated Edition
Ten contributors. One belief each.
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The Optimism Scoreboard
Team leaderboard by sector. Verified profiles from £99/month.
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The Optimist's Index
Weekly UK business optimism score. Published every Monday.
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The OOS Anti-Audit
Unsolicited OOS scores for 15 major UK companies. Who is building with belief?
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The Optimism Atlas
12 UK regions mapped by OOS belief score. Seed data, updated as Diagnostic responses grow.
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Category 08 — Technology
Developer tools and automated signals built on the framework.
The OOS API
One belief per call. Slack bots, Notion templates, personal sites. £29/month.
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Beliefs Versus the News
UK news tagged against the 10 beliefs. Auto-generated daily.
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The Belief Index
Weekly stock market for the 10 beliefs. Scored from UK news sentiment every Sunday.
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Belief Spotter
Chrome extension. Select any text, right-click, surface the OOS belief it connects to.
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OOS x AI
How the 10 OOS beliefs apply to AI adoption. Ten specific applications. The argument: AI is a belief problem before a capability problem.
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