From Mike Litman
Every Monday morning. One of the ten OOS beliefs applied to something that happened in the world in the last seven days. Under 300 words. Free.
What you get
Not a newsletter. Not a roundup. Not links.
One belief. One worked example -- a company, a leader, a decision, a moment -- where that belief was either demonstrated or violated. What it looked like. What you can take from it.
Rotates through all ten beliefs, then starts again with fresh examples.
Example issues
Belief 08 / Progress is iterative
Duolingo's strategy of launching early and being embarrassed is the reason 500 million people are now learning languages. The first version was terrible. The team shipped it anyway. This is what version-one discipline looks like at scale.
Belief 07 / Signal over noise
A senior strategist I spoke to this week cancelled four newsletter subscriptions and started one quarterly read instead. She said her thinking got better within a fortnight. The competitive edge belongs to slow readers.
Belief 03 / Future literacy
The board that approved this year's marketing budget without a single discussion about how AI will affect search traffic in 18 months did not make a technology mistake. They made a belief mistake. They assumed the future was the same shape as the past.
Why free
The weekly email is free. The monthly deep-dive -- Beliefs in the Wild -- is where each issue becomes a full analysis: the company, the decision, the structural belief behind it, and what it means for your own team. That is £8 a month.
Upgrade to Beliefs in the Wild for the full analysis