The Optimist's Operating System

The OOS Annual

£499 per year

Eight OOS products. Monthly office hours. One Belief Audit credit. For senior leaders who want the full framework, not just the parts.

Membership

What is included

✓ Beliefs in the Wild -- paid newsletter, £8/month value -- 12 issues per year
✓ Belief of the Week -- free weekly email -- 52 issues per year
✓ OOS Office Hours -- monthly group call, guaranteed seat for annual members
✓ All downloadable PDFs -- OOS Booklet, Beliefs PDF, Steal This Slide library
✓ The Belief Stack Builder -- unlimited use, printable team stacks
✓ OOS Citations Wall -- named in the citations record when you use the framework
✓ One Belief Audit credit -- redeemable at any point in your membership year (£1,500 value if purchased separately)
✓ Priority access to the OOS Roundtable

Pricing rationale

The maths

Beliefs in the Wild alone is £96 per year. Office Hours, if priced as individual coaching, is worth significantly more. The Belief Audit credit alone is worth £1,500.

The Annual is priced at £499 because the goal is to have 20 senior leaders working with the full framework, not to maximise individual product revenue.

20 members at £499 is £9,980 per year of recurring revenue -- before any workshop bookings.

Audience

Who this is for

Senior strategists, CMOs, heads of brand, and leadership team members who have already encountered the OOS framework -- through the diagnostic, a webinar, a Belief Audit, or the weekly email -- and want to work with it as a consistent discipline rather than a one-off session.

This is not a starting point for the curious. It is a commitment for the convinced.

Access

How to join

The Annual is currently invite-only to ensure the quality of the group. If you are interested, send a one-line note about your role and what you are working on.

Apply for an Annual membership

Tell Mike your role and what you are building. One line is enough.

Apply for an Annual membership