The Optimism Atlas

Where in the UK
are the builders?

OOS belief scores for 12 UK regions, based on public sentiment data and Diagnostic responses. Updated monthly.

Estimated data -- see methodology
National average: 65
Highest: London 71
Lowest: East Midlands 58
Most iterative: Yorkshire 66
Most resilient: N. Ireland 70

OOS Score by Region -- Hover for belief breakdown

Lower
Higher OOS score

Editorial verdict

"The most optimistic regions are rarely the richest ones. They are the ones that decided to build anyway."

-- Mike Litman

London
71
Lead: 03 Future literacy Lag: 06 Tribal

High signal literacy, low community cohesion. The most future-literate region, the least tribal. Reads the future clearly; struggles to act collectively on it.

South East
64
Lead: 09 Confidence Lag: 10 Future written

Confident, status-quo leaning. Strong individual belief but resistant to the idea that the future is still open. Optimistic about now; less so about what hasn't happened yet.

South West
68
Lead: 05 Creativity Lag: 07 Signal

Creative, signal-poor. Strong creative culture but struggling to filter what matters from the noise. Makes beautiful things; doesn't always know which ones to amplify.

East of England
61
Lead: 02 Better possible Lag: 08 Iterative

Aspirational, slow to ship. Believes better is possible but rarely moves through draft cycles fast enough to prove it. Aspires without iterating.

East Midlands
58
Lead: 08 Iterative Lag: 03 Future literacy

Builders, future-blind. Iterates well on what exists but rarely looks far enough ahead. Gets better at the wrong problem. The UK's most under-indexed region for future literacy.

West Midlands
62
Lead: 01 Optimism skill Lag: 09 Confidence

Learned optimists, confidence gap. Has internalized that optimism is something you practise, not something you have. The practice is there; the self-belief hasn't caught up yet.

Yorkshire & Humber
66
Lead: 06 Tribal Lag: 04 Realism+imagination

Strong community, less imaginative. The most tribal region in the UK -- pulls together, shows up, backs each other. Less strong on pairing realism with creative possibility.

North West
69
Lead: 05 Creativity Lag: 02 Better possible

Creative, fatalistic streak. Strong creative output -- but a quiet voice says things probably won't change. Makes great culture; doesn't always believe in its own sequel.

North East
63
Lead: 10 Future written Lag: 07 Signal

Agency-oriented, noisy environment. Strongly holds that the future is open and unwritten -- but operates in a high-noise media environment that drowns out the signal. High agency, hard to focus it.

Scotland
67
Lead: 04 Realism+imagination Lag: 06 Tribal

Pragmatic builders, less tribal. The strongest balance of realism and imagination in the UK -- anchored in what's true, open to what's possible. Less cohesive as a collective than its rhetoric suggests.

Wales
65
Lead: 02 Better possible Lag: 03 Future literacy

Determined, future-literacy gap. Believes in better -- sincerely, durably, against the odds. But underinvested in the skills and fluency to read and navigate what's coming. Heart strong; radar needs work.

Northern Ireland
70
Lead: 01 Optimism skill Lag: 08 Iterative

Resilience-first, low iteration rate. Knows how to stay optimistic under pressure -- it's practised, not inherited. Doesn't cycle through drafts quickly. Builds to last, not to learn fast.

Methodology

Scores are estimated from analysis of regional news coverage, public sentiment data, and OOS Diagnostic responses to date. Each region's score reflects the aggregate strength of its dominant optimism-related beliefs as measured against the ten OOS belief dimensions.

As more people in each region complete the OOS Diagnostic, scores update to reflect real self-reported data. Current figures are clearly marked as estimated baseline data. The Atlas will move from estimated to evidenced as the dataset grows.

Take the Diagnostic -- add your region to the dataset