Everything I've Built

24 products and 5 interactive tools. Built with AI. Zero lines of code.

CultureTerminal
Culture & Data
CultureTerminal
Cultural intelligence from 140+ sources. A Bloomberg Terminal for culture.
 The Pattern
Culture & Data
The Pattern
Daily AI culture briefing. 140+ sources, my cloned voice. Runs itself.
 The Relevance Index
Culture & Data
The Relevance Index
1,200 brands scored on cultural relevance. Weekly automated pipeline.
 Sociology of Capitalism
Culture & Data
Sociology of Capitalism
Are big brands culturally relevant? 74 brands tracked daily.
 Modern Retro
Brand & Taste
Modern Retro
100 brands as 1970s storefronts. 857 AI images. Real e-commerce, real sales.
 Trove
Brand & Taste
Trove
Save links. See your taste mapped. A personal engine that reveals what you're drawn to.
 Taste OS
Brand & Taste
Taste OS
Score any brand's taste. 5 dimensions, 100 points. A framework for what you feel.
 Curio
Brand & Taste
Curio
Social signal aggregator. Your network is the algorithm.
 The Visible Shelf
Brand & Taste
The Visible Shelf
99 books. Phone photos. A visual library.
 Little London
Parenting & Local
Little London
160 weekend activities for London families. Updated daily.
 Oishii London
Parenting & Local
Oishii London
Japanese food in London. The real spots.
 London Pub Guide
Parenting & Local
London Pub Guide
London's best pubs. Curated.
 First Out
Parenting & Local
First Out
The fastest way off the tube. 259 stations, all 11 lines.
 Forest Quiz
Personal & Fun
Forest Quiz
303 questions about Nottingham Forest. Built for matchday.
 Forest Flash Cards
Personal & Fun
Forest Flash Cards
Top Trumps-style card game. 30 players, 3 modes.
 Nihongo
Personal & Fun
Nihongo
Japanese learning app. 4 levels, 5 study modes.
 EVERYWEAR
Personal & Fun
EVERYWEAR
Wearable tech news. Daily digest.
 Signals & Shifts
Writing & Ideas
Signals & Shifts
Culture tracking dashboard. 5 domains, real-time signals.
 Cultural Capital Labs
Writing & Ideas
Cultural Capital Labs
The studio brand. An umbrella for everything I build.
 Cultural Capital FYI
Writing & Ideas
Cultural Capital FYI
Cultural capital explained. 10 brands scored. 5 principles.
 Taste Machines
Writing & Ideas
Taste Machines
A newsletter about AI and taste. Where machines meet judgement.
 You Are What You Save
Writing & Ideas
You Are What You Save
A one-page essay on curation as identity.
 Media Tsundoku
Writing & Ideas
Media Tsundoku
Digital hoarding, beautifully explained. Tsundoku for the internet age.
 The New Flex
Writing & Ideas
The New Flex
An essay on new status symbols. The old flex was what you bought.
 Ask Mike
Interactive Tool
Ask Mike
AI answers in my actual voice. Ask anything about my work.
 Brand Audit
Interactive Tool
Brand Audit
Score any brand's cultural relevance using my framework.
 Taste Genome
Interactive Tool
Taste Genome
Compare your taste profile against mine.
Interactive Tool
Taste Arbitrage
Find undervalued brands before the market catches up.
Interactive Tool
Predictions
AI-powered brand relevance forecasts.