Media Tsundoku
Digital hoarding, beautifully explained. Tsundoku for the internet age. A concept site applying the Japanese idea of tsundoku to digital behaviour -- the tabs you never close, the bookmarks you never revisit, the articles you save but never read.
Visit mediatsundoku.com
Naming a behaviour gives it power
Tsundoku is a beautiful Japanese word for buying books and letting them pile up unread. We all do this digitally -- open tabs, saved articles, bookmarked videos. Media Tsundoku names the behaviour and asks: what does your digital pile say about you? It connects to Trove (which helps you make sense of what you save) and the broader thesis that curation is identity. The moment you call it "media tsundoku," people recognise it in themselves.
Your 47 open tabs aren't a problem. They're a portrait of your curiosity.
Concept sites make ideas feel inevitable
Naming a behaviour gives it power. The moment you call it "media tsundoku," people recognise it in themselves. Concept sites like this are effective because they make an idea feel inevitable -- like it was always there, waiting for someone to articulate it. The site doesn't need to do anything complex. It just needs to put the right words around a feeling everyone already has.
Tsundoku for the internet age. Name the behaviour. Understand the pile.
Visit Media Tsundoku