Memos
70Memos · 1,586Slides · 117Days · Every talk published in 2026
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AI
Building
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What is a memo?
My scrapbook. Things I noticed and wanted to remember, in slide form. No theme, no rules, no editorial calendar. Just what cleared the bar of ‘interesting enough to make a deck about.’
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Latest
Latest
AI
14 May 2026
01
AI  ·  14 May 2026
The Harness, Not the Model
the voice AI argument
19 slides  ·  6 min readRead →
04
May 2026
memos
AI
9 May 2026
04
AI
The Audio Layer
the founding manifesto for The Audio Layer
19 slidesRead →
AI
8 May 2026
05
AI
What a Creative Builder Actually Does
profile 1 โ€“ creative builder with product sense
18 slidesRead →
Culture
7 May 2026
06
Culture
The Optimist's Operating System
framework for builders
16 slidesRead →
AI
3 May 2026
07
AI
The High Agency Multiplier
who wins the next decade
18 slidesRead →

Code is becoming a commodity. Taste is not.

From “The Non-Coder’s Manifesto” →
28
April 2026
memos
AI
30 Apr 2026
08
AI
Output Stacking
the new shape of knowledge work
20 slidesRead →
AI
29 Apr 2026
09
AI
The Bets That Just Got Blessed
the bets that just got blessed
22 slidesRead →
Building
27 Apr 2026
10
Building
The Optimist's Operating System
the optimist's operating system
29 slidesRead →
AI
25 Apr 2026
11
AI
Self-Healing Solo Projects
27 slidesRead →
AI
25 Apr 2026
12
AI
Edited by Humans
75% at Google, 100% at frontier labs
19 slidesRead →
AI
21 Apr 2026
13
AI
1,000 Venues. One Question.
26 slidesRead →
Culture
22 Apr 2026
14
Culture
Campaigns End. Institutions Compound.
13 slidesRead →
AI
21 Apr 2026
15
AI
Moving Fast Breaks Things Slowly
moving fast breaks things slowly
20 slidesRead →
AI
17 Apr 2026
16
AI
50 Decks Before Claude Design
50 decks before claude design
22 slidesRead →
AI
17 Apr 2026
17
AI
The Distribution Supercycle
the distribution supercycle
15 slidesRead →
AI
17 Apr 2026
18
AI
The Great Unplug
Original
18 slidesRead →
AI
17 Apr 2026
19
AI
The Megawatt Thesis
Curation
18 slidesRead →
AI
6 Apr 2026
20
AI
50 Days of The Pattern
Retrospective
33 slidesRead →

The algorithm shows you what it thinks you want. Your bookmarks show you what you actually are.

From “The Last Unfair Advantage” →
AI
14 Apr 2026
21
AI
They Are Cooking
the one about who's actually cooking
15 slidesRead →
AI
14 Apr 2026
22
AI
Tokens Are the New Currency
the one about how AI bills you
18 slidesRead →
AI
14 Apr 2026
23
AI
The Meaning Recession
the one about getting out of bed
20 slidesRead →
AI
14 Apr 2026
24
AI
I Built a Personal Health OS
9 years of data, one afternoon
19 slidesRead →
Culture
9 Apr 2026
25
Culture
Saving Without Reviewing Is Hoarding
1,859 URLs and a mirror
12 slidesRead →
Culture
14 Apr 2026
26
Culture
Gym Is The New Night Out
the one about sweat replacing the night out
19 slidesRead →
AI
14 Apr 2026
27
AI
Personal Intelligence Infrastructure
the one about my Slack workspace
10 slidesRead →
Culture
14 Apr 2026
28
Culture
10 Things I Learnt From 10 Years of Saves
the 10-year retrospective
25 slidesRead →
Culture
14 Apr 2026
29
Culture
$1.8 Billion. Two Employees.
start here โ†’
12 slidesRead →
Building
14 Apr 2026
30
Building
From Two Guys in a Studio to OpenAI
the one about TBPN
16 slidesRead →
AI
14 Apr 2026
31
AI
The Kerosene Lamp Stage
the one about Jevons
17 slidesRead →
AI
4 Apr 2026
32
AI
BuggySmart
the one where an AI called 6,000 venues
22 slidesRead →
AI
15 Apr 2026
33
AI
From Wool Shoes to GPUs
the one about the greatest pivot ever
17 slidesRead →
AI
17 Apr 2026
34
AI
Forbes AI 50 ยท 2026
the Forbes AI 50 decoded
14 slidesRead →
AI
20 Apr 2026
35
AI
The Second Brain Has Overtaken The Second Screen
second screen to second brain
18 slidesRead →

The old model needed 14 people. The new model needs one and a subscription.

From “The Non-Coder’s Manifesto” →
29
March 2026
memos
AI
26 Mar 2026
36
AI
Prototypes Are the New Pitches
the one about building to win
25 slidesRead →
AI
21 Mar 2026
37
AI
After Knowing
the one about expertise in the AI age
23 slidesRead →
Strategy
21 Mar 2026
38
Strategy
Strategy Deck
the one that opens doors
56 slidesRead →
Building
21 Mar 2026
39
Building
The Strategist Who Ships
the one that started it all
74 slidesRead →
Culture
21 Mar 2026
40
Culture
Taste Brief Deck
the framework I wished existed
19 slidesRead →
Culture
21 Mar 2026
41
Culture
The Pattern Strategy
personal favourite
22 slidesRead →
Culture
21 Mar 2026
42
Culture
The Last Unfair Advantage
taste as competitive moat
33 slidesRead →
Building
21 Mar 2026
43
Building
The Non-Coder's Manifesto
what happens when anyone can build
30 slidesRead →
Culture
21 Mar 2026
44
Culture
Culture Is Infrastructure
culture intelligence as operational, not decorative
36 slidesRead →
Culture
21 Mar 2026
45
Culture
Subscribe to Everyone
the subscription economy's strangest chapter yet
31 slidesRead →

Nobody ever bought a vision. They bought the demo.

From “Prototypes Are the New Pitches” →
AI
21 Mar 2026
46
AI
What 81,000 People Want from AI
hope and fear coexist
14 slidesRead →
Building
21 Mar 2026
47
Building
But Does It Make Any Money?
the question that kills careers
26 slidesRead →
Strategy
21 Mar 2026
48
Strategy
The 15-Year Pivot
strategist becomes builder
29 slidesRead →
Strategy
21 Mar 2026
49
Strategy
Strategy Through Building
the new strategy
26 slidesRead →
AI
21 Mar 2026
50
AI
Command Line Commerce
the sequel to the command line is sexy
28 slidesRead →
AI
21 Mar 2026
51
AI
When AI Shops For You, Taste Becomes the Product
Mastercard trilogy, part 1
28 slidesRead →
Culture
21 Mar 2026
52
Culture
The Best Experiences Remove Themselves
Mastercard trilogy, part 2
26 slidesRead →
Culture
21 Mar 2026
53
Culture
The 27-Year Case Study in Experience Over Product
Mastercard trilogy, part 3
30 slidesRead →
Building
21 Mar 2026
54
Building
The Visible Shelf
the case study in building with taste
24 slidesRead →
Building
23 Mar 2026
55
Building
Redesigning The Pattern
AI builds, taste decides
29 slidesRead →
Building
21 Mar 2026
56
Building
The System
the meta deck
29 slidesRead →
AI
23 Mar 2026
57
AI
Permission Not Required
the one that starts arguments at dinner
24 slidesRead →
Culture
25 Mar 2026
58
Culture
The Monster/Machine
the first curation deck
15 slidesRead →
Culture
25 Mar 2026
59
Culture
The Aspiration Economy
the prescription to the diagnosis
15 slidesRead →
Strategy
27 Mar 2026
60
Strategy
How to Evaluate an Agency That Builds
the client guide
18 slidesRead →
AI
26 Mar 2026
61
AI
30 Days of The Pattern
the milestone
18 slidesRead →

If your honest answer to the board is “we’re piloting this” – you’re in the bell curve.

From “How to Evaluate an Agency That Builds” →
AI
28 Mar 2026
62
AI
Calling 3,000 London Restaurants with AI
the infrastructure nobody talks about
17 slidesRead →
AI
28 Mar 2026
63
AI
What Should I Order?
the dish name is the review
17 slidesRead →
AI
28 Mar 2026
64
AI
Can My Buggy Get Through the Door?
made by a London dad
17 slidesRead →