Mike Litman
10 Lessons from Buggy Smart
A TALK BY MIKE LITMAN

Can My Buggy Get Through
the Door?

10 things I learned calling 2,000 London cafes about pushchair access.

The Numbers
2,093
Calls Made
231
Venues Rated
12
Boroughs
01
Lesson 01

Nobody has ever collected this data

3.57 million children aged 0-4 in the UK. 250,000 families with babies born in London each year. Zero systematic data on which venues a pushchair can get into. Genuinely greenfield.

3.57M Children 0-4 Zero Data Exists Greenfield
02
Lesson 02

183 calls sounded like a broken fax machine

Twilio sends audio in mulaw at 8kHz. ElevenLabs expected a different format. 183 London cafes got a phone call from an AI that sounded like garbled noise. The fix took one API call. The lesson took longer.

183 Garbled Calls One API Call Fix Test First

"You can definitely get the pram through the door. It's nearly one and a half metres wide."

Jumi Cheese, Stoke Newington

03
Lesson 03

'Are you pram-friendly?' is a question venues have never been asked

The responses are genuine because nobody has a scripted answer for this. Some are enthusiastic. Some are honest. Some are creative. The surprise in their voice is data.

No Scripted Answers Genuine Responses
04
Lesson 04

Only 8 out of 2,093 calls detected it was an AI

That's 0.4%. The one-question, 20-second format is short enough that most people answer before they think about who's asking.

0.4% Detection 20 Seconds 8 Out of 2,093
05
Lesson 05

The amber category is where the real information lives

Green and red are simple. But 'fifteen steps down, then it's all on the flat' is information no binary yes/no captures. The nuance category is where the value is.

183 Green 21 Amber 27 Red

"We're a basement venue, so you've got about fifteen steps to get down. Once you're in, it's all on the flat."

606 Club, Chelsea

06
Lesson 06

Pubs that say 'over 18s only' are doing you a favour

The Kenton Pub, Satan's Whiskers, Barrio Shoreditch. No ambiguity. No arriving with a pushchair to discover you can't get in. An honest no is more useful than a misleading yes.

Honest No Clear Signal Saves a Trip
07
Lesson 07

3x daily calling means the map grows while I sleep

10:30am, 2pm, 5pm. Every day. 300 calls per run. Fetch, classify, match, deploy, notify. No human in the loop. 64 venues two days ago. 231 now.

3x Daily 300 Calls/Run 64 → 231
08
Lesson 08

Venue data quality follows a power law

Hackney has 248 venues in the database. Clapham has 2. Priority retry ranking calls underserved areas first, filling gaps rather than piling up data where you already have it.

Hackney: 248 Clapham: 2 Power Law
09
Lesson 09

The civic data angle is bigger than the parenting angle

Councils are legally required to care about accessibility but don't collect this data. This is civic infrastructure that should exist but doesn't. The parenting audience gets you users. The civic angle gets you institutions.

Civic Infra Council Reports Accessibility
10
Lesson 10

Test one call before you run a thousand

183 garbled calls. Duplicate calls from missing deduplication. Prompt drift from 'quick question' to 'silly question'. Every mistake amplified by scale. Every fix obvious in hindsight.

Test First Scale Amplifies Obvious in Hindsight

"The pram can't go to the museum, but you can leave the pram upstairs and carry the baby downstairs."

Viktor Wynd Museum, Hackney

Made by a London dad who got tired of guessing.

Mike Litman

Thank you.

mikelitman.me · hello@mikelitman.me

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