Back to Projects
Case Study

Taste Machines

A newsletter about AI and taste. Where machines meet judgement. 6 essays exploring what happens when machines can make anything and taste becomes the only differentiator.

Visit tastemachines.com
tastemachines.com
Taste Machines website screenshot

The gap between capability and judgement

AI changes who can make things. It doesn't change who has good taste. Taste Machines explores that tension -- the gap between capability and judgement, between what's possible and what's worth making. When the tools give everyone the same power to create, the only thing that separates the remarkable from the forgettable is the taste of the person directing it. It's the editorial arm of everything I build.

AI gives everyone a factory. Taste decides what comes off the production line.

Writing as a thinking tool

Writing regularly about your obsessions makes you better at them. Every essay clarified my thinking about taste, and that clarity fed directly into the products I was building. The newsletter became a forcing function for articulating ideas that were otherwise just instincts. Putting those instincts into words turned them into frameworks I could actually use.

6 essays Newsletter format AI x taste theme
HTML / CSS / JS Claude Code Netlify

6 essays on AI and taste. Where machines meet judgement.

Visit Taste Machines
How This Was Built
Taste Machines
StackHTML/CSS/JS
HostingNetlify
Build toolClaude Code
Build time~1 day
Essays6 published
FormatNewsletter + blog
ThemeAI x taste