Mike Litman
The System
Live Session · 10 April 2026

The System

How I ship AI products in days, not months. And how you can too.

Everyone has the tools.
Almost nobody has the system.

Access does not automatically equal execution.

?
The Problem

You've always known what to build.
Now you can.

You've spent years developing commercial awareness, P&L ownership, market positioning, stakeholder management, strategy, brand sensibility, audience instinct, taste, storytelling, and the ability to brief brilliant work.

Want to know the exciting, and slightly scary, bit?
AI can now ingest all of it and turn it into live products.
But critically, with you as its conductor.

Heads of Marketing Creative Directors Strategy Leads 15+ years experience
25+

Live AI products. One person. Four months. No dev team.
That's what one strategist can do now. And you can too.

The Portfolio
Voice agents.
Editorial products.
Strategy tools.
Commerce platforms.
Data products.
Restaurant guides.
Directory sites.
Job application systems.
Campaign tools.
Client prototypes.

All live. All one person. All in four months.

I'm not a developer.
I'm a strategist who decided to build it myself.

The Differentiator

This system works because
your existing
strategic thinking
is the differentiator.
Not the tools.

Every senior leader in this room has something AI cannot replicate: taste, judgement, 15 years of knowing what good looks like. The system gives that thinking somewhere to go.

15
Background

15+ years in strategy.
Agencies, brands, startups.
Then I started building.

Led digital strategy at R/GA, MediaMonks, Contagious, Poke, AnalogFolk. Clients included Nike, Google, Gucci, Netflix, Unilever and McLaren.

Founded Burst Insights in 2013, a short-form video analytics platform that analysed, ranked and benchmarked 4M+ videos.

Built and led MediaMonks' emerging technology capability from scratch, including Web3, generating $3.2M in revenue. Published author (BCS, 2024). BIMA 100 Tech Pioneer.

$3.2M Revenue BIMA 100 Published Author Founded Burst Insights
Brands
Nike · Google · Gucci · Meta · BMW · Netflix · Adidas · P&G · Sony · TikTok
Agencies
MediaMonks · R/GA · Contagious · Poke · AnalogFolk · Dare
Mike Litman
The Method

Four steps. Repeat forever.

Brief Plain English
→
Build AI builds it
→
Ship Live in minutes
→
Show Don't tell
01
Lesson 01

Everyone can prompt.
Almost nobody knows how to ship.

Everyone has access to

ChatGPT Gemini Claude Copilot Antigravity Perplexity Midjourney Kling Luma Canva ElevenLabs Lovable NotebookLM Cursor HeyGen Synthesia Notion Runway Zapier Railway n8n

The gap between prompting and building is where most people get stuck.

That's exactly what today is about.

02
Lesson 02

Four outputs per application.
Not a strategy deck about AI.

A tailored CV, an employer-branded landing page, a presentation deck, and LinkedIn updates. Four professional outputs per role, all from one brief, all within minutes.

CV Landing page Deck LinkedIn
Over To You

Quick show of hands – how many of you have been asked by a CEO, board, or client what your AI strategy is?

💬
What's the one thing you or your team should have shipped by now but hasn't?
Type your answer in the Zoom chat
Enough slides

Let me show you.

I'm going to show you what the system actually produces. One company, full run. Two more as evidence. Watch it score the fit before it builds anything.

The brief is the variable

Job application Board AI strategy New business pitch Product launch brief Client capability deck Team onboarding tool Startup MVP

The job application is just today's example.
The methodology is what you take with you.

The Cohort

What you'll actually build.

  • 1 A brief. Your product, your audience, your angle. The foundation everything else is built on.
  • 2 A live, deployed product. A real URL. Something you can share, show, and build on.
  • 3 A strategy deck built from your brief. Ready to share with a client, a team, or a board.
  • 4 A positioning document. Your thinking made tangible. Shareable the day you finish.
  • 5 The loop. Brief → Build → Ship → Show. Yours to repeat on every project after this.
The Structure

Two weeks. Four deliverables. Yours.

W1
Brief + Build
  • Write your brief — product, audience, angle
  • Learn the Brief → Build → Ship → Show loop
  • Choose your product: pitch deck, team tool, proof of concept, client site
  • Start building in the live session — not after it
  • Daily support in the group chat
W2
Ship + Hand Off
  • Deploy your product to a live URL
  • Build the deck and positioning doc from your brief
  • Direct feedback and refinement with Mike
  • Leave with four outputs and the system to make more
03
The Real Cost

Speed is now a strategic advantage.
Not just for startups.

What used to cost £50K and take three months now takes weeks and costs significantly less. In six months, some teams will be shipping AI products weekly. Others will still be waiting for sign-off. The gap is already opening up.

3 months → weeks The gap is already opening
Context

What this actually costs elsewhere.

Innovation Consultancy
£50K+
Three months. A detailed report. No product shipped.
The System
£497
Two weeks. A live product. A methodology you can use and repeat.
Corporate AI Certification Programme
£5K+
8 weeks of theory. Your team gets certificates. Nothing ships.
Founding Cohort

25 spots

Small enough that I can give everyone direct attention.

Starts 6 May, 1pm BST. Price goes up for Cohort 2.

Session Attendee Offer

Where to go

mikelitman.me/thesystem

Discount code – for everyone on this call

EARLY100
£497 £397

Until Friday 24 April

Want to chat at team or org level?

hello@mikelitman.me

Beyond The Cohort

I work with individuals and companies.

For You
1:1 Build Session – 90 mins, we build your product together

AI Readiness Audit – where should your team be using AI right now?

AI Coaching – ongoing support as you learn to ship
For Your Company
Team Workshops – hands-on, everyone ships something real

AI Prototyping – brief on Monday, working product by Friday

Capability Building – embed AI product thinking into your team

hello@mikelitman.me · Let's talk about what you need.

What happens next
Today Use code EARLY100 – £397 instead of £497
24 April Discount expires. Price returns to £497.
6 May Cohort 1 kicks off. 1pm BST. 25 spots.
May You ship your product. Cohort 2 opens at higher price.
mikelitman.me/thesystem →
Mike Litman

Thank you.

Now let's talk. Questions, ideas, challenges. Anything.

mikelitman.me · hello@mikelitman.me

The System → Portfolio → LinkedIn →
Press → or Space to begin Swipe or tap → to begin
Continue from slide ?