What is your team actually thinking about?

Stated preferences lie. Revealed preferences don't.

Ask a team what they read, and you'll get a polished answer: industry reports, strategy decks, the right publications. Look at what they actually save, share, and discuss in Slack, and the picture changes entirely.

Slack channels are a running record of a team's intellectual diet. Message volumes, link sources, day and time patterns, the topics that generate threads versus silence: all of it is signal. Most organisations sit on this data and never look at it.

I ran this analysis on my own workspace: 459 channels, a decade of use, thousands of shared links. The findings were clarifying in ways I didn't expect. I built the methodology. I'm now offering it to teams.

Teams that care how they think

This is for organisations that take culture seriously: the kind of places where how a team learns matters as much as what they decide.

Three steps

1. Share workspace access

   You grant read-only access to your Slack workspace. No data leaves your environment beyond the aggregated analysis. We agree scope: full workspace, specific channels, or a defined time window.

2. Mike runs the analysis (3–5 days)

   The script runs, patterns are surfaced, and the findings deck is written. You don't need to do anything during this phase.

3. Receive findings deck and debrief

   You get the deck ahead of the session. The debrief is a focused 60-minute conversation: what the data shows, why it matters, and what you might want to do differently.