The Relevance Index's first read - 500+ brands scored live on conversation, velocity, news presence, and market signal. Here are the top 10.
From the archive. The ones that still hold up.
The current state of things.
Everyone's talking about AI replacing jobs. But nobody's talking about what happens when making things is easy. The bottleneck moves from "can you build it" to "should you build it" - and that's a taste question, not a technical one. I've built 10+ products in the last few months. I can't write a line of code. The tool isn't the point. The decisions are the point. What to build, how it should feel, what to leave out. That's taste. And it's the only thing AI can't replicate.
My projects all share one thing - they're filters. CultureTerminal filters noise into signal. Trove filters your saves into patterns. The Relevance Index filters brands into scores. The act of filtering IS the product. Not the technology behind it. Not the algorithms. The curation. The editorial decisions. The "this, not that" instinct that turns raw material into something worth paying attention to.
This is actually the oldest idea in the world. Print magazine editors did it. Record shop owners did it. The person at the party who always knew what was good did it. The tools have changed - I'm using Claude Code instead of a printing press - but the skill hasn't. The ability to look at everything and pick the things that matter. AI just made the tools accessible. The taste was always the hard part.
Reads, references, and rabbit holes from this quarter.
The Edit is a quarterly publication by Mike Litman.
Built with Claude Code. Scored with The Relevance Index.