The Edit

Issue 01

February 2026
Taste, scored.
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The Scores

Cultural relevance, measured

The Relevance Index's first read - 500+ brands scored live on conversation, velocity, news presence, and market signal. Here are the top 10.

48
Brands scored
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Avg score
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Highest
8
Categories
Score distribution
Average score by category
See all 1,200+ scores →
The Edit

Five pieces worth reading again

From the archive. The ones that still hold up.

01
"The constraint isn't technical. It's taste."
Building
02
"Everything I know about aesthetics, I learned from newsagents."
Personal
03
"When everyone can make, what you choose to make is the differentiator."
Taste
04
"The algorithm doesn't have taste. You do."
Culture
05
"86 brands, one aesthetic, zero code."
Building
The Build

What shipped, what's next

The current state of things.

Shipped

The Relevance Index
1,200+ brands scored on cultural relevance. Transparent methodology, live data.
Portfolio overhaul
85 blog posts, 3 case studies, RSS feed, email subscribe. The full rebuild.
The Edit Issue 01
You're reading it.

In Progress

Modern Retro prints
Stripe integration for physical prints of the 86 AI-generated 70s retail stores.
Trove Chrome Extension
Save any link. Trove finds the patterns in what you collect.

Next

The Edit Issue 02
May 2026. More scores, more links, more taste.
Oishii London
The best Japanese restaurants in London. Curated, opinionated, beautiful.
The Take

Taste as Infrastructure

Everyone's talking about AI replacing jobs. But nobody's talking about what happens when making things is easy. The bottleneck moves from "can you build it" to "should you build it" - and that's a taste question, not a technical one. I've built 10+ products in the last few months. I can't write a line of code. The tool isn't the point. The decisions are the point. What to build, how it should feel, what to leave out. That's taste. And it's the only thing AI can't replicate.

My projects all share one thing - they're filters. CultureTerminal filters noise into signal. Trove filters your saves into patterns. The Relevance Index filters brands into scores. The act of filtering IS the product. Not the technology behind it. Not the algorithms. The curation. The editorial decisions. The "this, not that" instinct that turns raw material into something worth paying attention to.

This is actually the oldest idea in the world. Print magazine editors did it. Record shop owners did it. The person at the party who always knew what was good did it. The tools have changed - I'm using Claude Code instead of a printing press - but the skill hasn't. The ability to look at everything and pick the things that matter. AI just made the tools accessible. The taste was always the hard part.

The Links

10 things worth your time

Reads, references, and rabbit holes from this quarter.

The Edit is a quarterly publication by Mike Litman.

Built with Claude Code. Scored with The Relevance Index.

Issue 02: May 2026