The method page is deliberately brand-agnostic. The work below is not. It is a complete teardown of a real company's public output, which is why it lives here rather than on the open site. Read it as the worked example: the same engine, applied to a named brand, end to end.
The audit reads the brand's presence on X and LinkedIn and sorts it under three headings: see what is working and why, cut what is not, grow what is underused. The verdict it reaches: this brand broadcasts, it does not yet publish.
The 90-day plan answers the audit phase by phase. Each finding becomes an action.
Cut what does not → Kill it, and protect the gap.
Grow what is underused → Fill it into the cadence.
The third piece, Mother Tongue, is the creative showcase: a long-form essay on cross-lingual voice, readable and listenable in six languages, including ones I do not speak. It is the standard of finish I hold the rest of the work to.
Take them in any order. The audit reads fastest. The plan is the deepest. The essay is the proof.
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