OOS Workshops · 2026
Three workshops for three teams.
Optimism for Leadership Teams
Future Literacy for Marketing
Belief as Strategy for Founders
Mike Litman · mikelitman.me/oos-workshop
The System · 10 April 2026
You already know the argument.
On 10 April, 63 senior strategists and leaders attended The System webinar live. They came from Google, IBM, Block, Philip Morris and Kraken. Most stayed for the full Q&A. The appetite for this conversation inside organisations is real. These workshops are the next step.
125+ registered 63 live Google IBM Block Kraken Philip Morris
The shared challenge
The information is not the problem.
Most senior teams in 2026 have access to the same data, the same tools, the same market signals. AI has now given every team the same information advantage simultaneously. The gap that remains is conviction: what to believe, how to act, and how to move together.
The teams that stall are not under-informed. They are under-aligned.
The thesis
The teams that win in the next five years won't be the best informed. They'll be the most aligned on what they believe.
The Optimist's Operating System
Ten beliefs. One shared language.
01Optimism is a skill
06Optimism is tribal
02Better is possible
07Signal over noise
03Future literacy is essential
08Progress is iterative
04Optimism = realism + imagination
09Confidence compounds
05Creativity builds culture
10The future is still to be written
The OOS does not tell your team what to believe. It gives them a shared vocabulary to discover what they already believe together, and to act on it. That is the alignment problem solved.
01
Workshop 01
Optimism for Leadership Teams
For senior leadership teams navigating organisational uncertainty. Half a day that changes how your team talks about the future: from fear-led speculation to evidence-based conviction.
Format
Half-day workshop
Audience
Leadership teams of 8 to 20
Outcome
Shared belief framework + strategic vocabulary
Investment
From £3,000
02
Workshop 02
Future Literacy for Marketing
For marketing and strategy teams who need to position their brand in an AI-saturated market. Future Literacy is not about prediction. It is about reading weak signals, filtering noise, and backing the right futures with evidence.
Format
Half-day workshop
Audience
Marketing and strategy teams of 8 to 20
Outcome
Signal-filtering framework + trend evaluation method
Investment
From £3,000
03
Workshop 03
Belief as Strategy for Founders
For founding and executive teams rebuilding conviction after uncertainty, a pivot, or a period of rapid scaling. A full day for the people building the company: built around the belief that the future is still to be written.
Format
Full-day workshop
Audience
Founding teams and C-suite of 4 to 12
Outcome
Conviction architecture + belief-to-action mapping
Investment
From £5,000
How it works
A session, not a seminar.
01
Diagnostic first
Each participant completes the OOS diagnostic before the day. You arrive with a divergence map: which of the ten beliefs are held by all, which are contested, and which your team has never discussed.
02
Framework, then conversation
The ten beliefs are presented, then challenged. Not received. The room builds a position together, not a consensus handed down from a facilitator.
03
Shared outputs
You leave with language you built together, not slides from a speaker. The framework becomes yours to use, argue with, and act on.
What you leave with
Not slides. A shared language.
+
A completed team OOS diagnostic with aggregated profile
+
A written belief statement for your organisation or team
+
A vocabulary for talking about the future under your conditions
+
A priority list: the three beliefs your team needs to build first
+
A follow-up from Mike with the agreed next step
The facilitator
Mike Litman
Fifteen-plus years across brand strategy, culture and digital product. Clients include Nike, Adidas, Google, Meta, Gucci, BMW, P&G, McLaren and Unilever. MediaMonks, R/GA, AnalogFolk. Burst founder. BIMA 100 Tech Pioneer. Published author, BCS, 2024.
The Optimist's Operating System grew from three years of thinking about why some organisations move and others stall. These workshops bring that thinking into the room with your team.
15+ years Nike · Google · Meta BIMA 100 BCS Author 2024 The System Webinar 2026
The honest question
Why a framework, not a consultant?
Because the problem is not analysis. Most senior teams have plenty of that. The problem is shared conviction: what to believe and how to act on it together. A framework gives the team something to argue with, adapt, and own. It is closer to building a constitution than receiving a deck.
Has this worked before? The System webinar on 10 April drew 63 senior leaders from Google, IBM, Block, Philip Morris and Kraken. Most stayed for the full Q&A. Not because of the speaker. Because the questions the framework raised were the right ones. These workshops take that same conversation inside your organisation.
The goal is not for the team to believe what Mike believes. The goal is for the team to know what they believe.
The one thing
Organisations that know what they believe move faster, build better, and keep the people worth keeping.
"They need to be all aligned towards what the end goal is. If people are pulling in different directions, it's not going to end well."
Mike Litman
Book your session
Let's talk.
Optimism for Leadership Teams From £3,000
Future Literacy for Marketing From £3,000
Belief as Strategy for Founders From £5,000
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