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Refreshing older images with the full Wes Anderson aesthetic. Every brand getting the same level of obsessive detail. Also working on Stripe integration for prints.

You're looking at it. Constantly iterating on the design, adding features, writing content. The portfolio is a project in itself.

The taste engine. Working on the Chrome extension: save any link, and Trove finds the patterns in what you collect. Every link is a signal.

Five sites run on daily automated pipelines via GitHub Actions: CultureTerminal (6am), EVERYWEAR (6:30am), Little London (7am), London Pub Guide (7:30am), and Sociology of Capitalism (8am + 8pm). Monitoring and improving these continuously.

Looking for something at the intersection of culture, technology, and product. Somewhere that values taste, curiosity, and the ability to actually ship. Ideally a culturally-led brand or a team building something meaningful.

My current obsession. Every project on this site was built with Claude Code. Still discovering what's possible and pushing the boundaries of what a non-coder can build.

88 posts and counting. Writing 2-3 times a week on building products, taste as strategy, and what advertising teaches you about making things. Read the blog.

The Internet Lost Curation · How I Built 14 Products Without Writing Code · Why Taste Is the Last Unfair Advantage

When everyone can make things with AI, what you choose to make matters more than ever. Thinking about what this means for creativity, curation, and products.

Built an app for it. 4 levels from Hiragana through restaurant Japanese. Using it daily. Still very much a beginner but committed.

Always Forest. Premier League season in full swing. Every Saturday, 3pm. The one thing in my life that isn't work pretending to be something else.

Whatever grabs me. Strategy, culture, design, the odd novel. Physical books, never Kindle. Currently rotating between too many things at once.

Young son, weekend parks, museums, and the relentless search for good hot chocolate. Building products in the hours between bedtime stories and actual bedtime.