Nike wants a partner who can transform their global campaign production workflow using generative AI — not as an experiment, not as an add-on, but as the operating model. They want proof of work, not a proposal. They want someone who makes things.
91% MatchThe problem with most AI pitches to Nike is that they start with the tools. Midjourney. Sora. Runway. These are correct answers to the wrong question.
The question isn't which tools to use. The question is: what does Nike-quality creative look like when AI is in the production loop? That's a brand question, not a technology question. It requires someone who understands the creative standard and has built with the tools — not one or the other.
you've had enough tool demos. this is a brand conversation.An AI pipeline that takes a brief and produces four bespoke, deployed outputs in under 90 seconds. Not a prototype. Demonstrates the brief-in/output-out model at speed — which is exactly what this engagement is about.
A voice AI agent that calls London restaurants and extracts specific dish recommendations from live conversations. Built and deployed. Demonstrates real-world AI deployment in a non-trivial, uncontrolled context where the system has to think on its feet.
A 295-book curated library with AI-generated audio takes using an ElevenLabs voice clone. Every book has a cover, a pull quote, and an audio take. Demonstrates AI at scale with brand consistency — the same challenge Nike faces when adapting creative across 40+ markets.
Walk every active Nike brief through a generative AI lens. Not to replace the creative — to find where AI changes the economics or the timeline without changing the outcome. Map the production workflow as it exists. Identify the friction points.
Redesign the brief-to-final workflow for two active campaigns. Human creative directors stay in the loop. AI handles the exploration, adaptation, and iteration layer. Measure: time from brief to first round of concepts. Target: 60% reduction.
Build the repeatable model. Toolkit recommendation, quality bar definition, governance framework, training for the creative teams. The deliverable at the end of month three isn't a campaign — it's the system that produces every campaign after it.
15+ years at the intersection of brand strategy and emerging technology. Nike client. Shipped 20+ AI-native products. The person in the room who can speak creative with the creative directors and AI with the engineers. Former: MediaMonks, R/GA, Poke, Dare, AnalogFolk.
For a 12-month engagement at this scope, we'd bring in a production partner for the execution layer. The strategy, direction, and AI workflow design stays with us.
We don't want to present another deck at a credentials meeting. Let us run a live brief-to-output session with one active Nike campaign brief. 90 minutes. Walk in with a brief. Walk out with three AI-produced concept directions, a production workflow recommendation, and a view on where the biggest time saving is. If it's not useful, we haven't earned the engagement.