Not a credentials deck. A record of things made and shipped.
Everything below is live. Has a URL. Was built by us.
Brief-in, four deployed outputs out, under 90 seconds. A production pipeline that demonstrates exactly what this Nike engagement is about: AI as the operating model, not an experiment.
mikelitman.me/runAI voice agent calling London restaurants for specific dish recommendations. Unscripted, real conversations, extracting structured data. Deployed and logging calls.
first-order-london.netlify.appAI phone answering for UK restaurants. 29-feature booking system built and deployed. A full commercial AI product, not a prototype.
withmoshi.comAI calling buggy-accessible venues across London to verify access. 64 venues mapped. Demonstrates AI data collection at scale in a consumer context.
buggysmart.app295-book AI-curated library with voice-cloned audio takes. Every book has a cover, pull quote, and audio take. AI at scale with brand consistency — the same challenge Nike faces across 40+ markets.
thevisibleshelf.comDaily AI cultural briefing. Automated pipeline running daily, producing and publishing editorial content without manual intervention. Consistent output at scale.
mikelitman.me20+ products in total. These are the six most relevant to a creative production brief.
Nike is on this list. We have worked with the brand in a senior strategy capacity and understand what the creative standard means in practice — not in theory.
Across these clients: MediaMonks, R/GA, Poke, Dare, AnalogFolk, Contagious, Burst. Brands at different scales, with different creative cultures. Nike is the most demanding. That's why it's first.
One of the UK's top 100 people in technology, as recognised by the British Interactive Media Association.
Published by the British Computer Society. Peer-reviewed. The kind of credential that requires you to actually know what you're writing about.
Built and led the Web3 practice from zero. Signed, delivered, and measured against revenue targets. Not advisory — accountable.
Career path: Digital Frontier → MediaMonks → Contagious → Burst (founder) → R/GA → Poke → Dare → AnalogFolk → Cultural Capital Labs. 15+ years. Always at the frontier, never just observing it.
"We don't start with tools. We start with the brief. The question is always: what does the output need to be? The tools follow the answer, not the other way around. That's what makes the difference between an AI experiment and an AI operating model."