With Moshi
Investor Pitch
Investor Pitch · 2026

With Moshi

AI voice booking for UK restaurants.
Every phone call answered. Every table filled.

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The Problem

Restaurants are losing bookings every hour

Phones ring during service. Staff are busy. Voicemail goes unchecked. Potential diners hang up and book somewhere else. Meanwhile, restaurants pay hundreds per month for booking platforms that still can not answer the phone.

Missed calls = lost revenue Staff stretched thin Voicemail is a dead end
The Market
87,000

restaurants across the UK. 43,000 in London alone.

£940M
TAM · Total Addressable Market
Every UK restaurant × £900/yr avg spend on booking tools
£94M
SAM · Serviceable Market
10% of restaurants we can realistically reach and serve
£4.7M
SOM · Obtainable Market
What we target by Year 3: 5% of the serviceable market
77.6% of London restaurants have no detectable booking system. We scanned 1,534.
!
Why Now

Three shifts just unlocked this market

1. Voice AI hit human quality

ElevenLabs, OpenAI, and others crossed the uncanny valley in 2025. Natural-sounding AI calls are now possible at scale.

2. Restaurants are still understaffed

Post-COVID hospitality never fully recovered. UK Hospitality reports 100,000+ vacancies. Answering the phone is a luxury many cannot afford.

3. Incumbents are asleep

Quandoo is shutting down. Collins, OpenTable, and SevenRooms still do not answer the phone. The market is wide open for a voice-first challenger.

The Solution

An AI voice agent that answers every restaurant phone call, takes bookings, and manages tables. Full-stack. From £89/month.

24/7 phone answering Built-in booking system Guest CRM No setup fee
How It Works

Three steps. Zero friction.

📞
1. Phone rings

Customer calls the restaurant number. Moshi picks up instantly in a natural British voice.

🗓
2. Booking taken

Moshi checks availability, takes details, handles allergies, deposits, and special requests.

3. Confirmed

Guest gets SMS and email confirmation. Restaurant sees it in the dashboard. Done.

Product

Not just a voice agent. A full booking platform.

Moshi replaces the phone, the booking system, the CRM, and the review tool. One platform. One price. No per-cover fees, no long contracts.

Live demo phone: +44 7427 901065 withmoshi.com/demo
Feature Stack

51 features. Full platform.

AI phone answering – 24/7, British voices
Voice cloning – Sound like your restaurant
VIP recognition – Greet regulars by name
Booking system – Covers-per-slot management
Online widget – One-line embed
Guest CRM – Allergies, prefs, visit history
Stripe deposits – Pre-payment & no-show fees
Email & SMS – Confirmations & reminders
Pre-shift briefing – Printable allergy/VIP report
Analytics dashboard – Covers, no-shows, revenue
Gift vouchers – Sell and redeem online
Booking upsells – Wine, cake, flowers at checkout
Table management – Floor plan view
Yield management – Peak pricing signals
Self-service links – Guests manage bookings
Floor plan builder – Drag-and-drop layout
Staff assignments – Server-to-section mapping
Ticketed events – Pre-paid dining (Tock model)
Loyalty programme – Points, tiers, rewards
VAT invoices – Printable receipts
Function sheets – Printable event docs
Online ordering – Takeaway & delivery
Google Reserve – Structured data + webhook
Meta booking – Facebook & Instagram buttons
Availability alerts – Notify when slot opens
Auto guest tags – Behaviour-based CRM
Smart booking rules – Time/group restrictions
Turn time analytics – Per-slot utilisation
Spend alerts – VIP/birthday push alerts
Referral programme – Codes, tracking, rewards
Direct messaging – Restaurant-guest chat
Multi-language – 15 language widget
Cross-sell – Alternative slot suggestions
QR entry scanner – Validate at the door
Reputation mgmt – Review tracking & themes
AI chatbot – Website guest queries
vs
Differentiation

They sell booking software. We answer the phone.

SevenRooms just sold to DoorDash for $1.2 billion, yet their Voice AI scores 5/10 in independent reviews. OpenTable charges per-cover fees. Slang.ai costs $399/mo and is US-only. Moshi is the only platform shipping voice + booking + CRM today, built for UK restaurants, from £89. Voice-first beats bolt-on every time.

Voice-first UK-native Full-stack No per-cover fees No contract GDPR compliant
Pricing

Undercut everyone. Outship everyone.

Starter
£89
/month
£69/mo billed annually
Premium
£249
/month
£199/mo billed annually
No setup fee No contract First 25 calls free
Competitive Landscape

Price vs. capability

Platform Monthly price AI voice Booking CRM Per-cover fee Owner
With Moshi From £89 Yes (native) Yes Yes None Independent
SevenRooms £370 – £500+ 5/10 (bolt-on) Yes Yes None DoorDash ($1.2B)
OpenTable £149 – £449 No Yes Limited Yes Booking Holdings
Collins £149+ No Yes Limited None DesignMyNight
ResDiary £89 – £289 No Yes Yes None Access Group
Resy £249 – £899 No Yes Yes None American Express
Slang.ai $399+ (US only) Yes (US only) No No None VC-backed
$
The Incumbent

SevenRooms sold for $1.2 billion. Their voice AI scores 5 out of 10.

1. Integration partner

Build an API integration so Moshi becomes the AI phone layer feeding into SevenRooms' CRM. Their 28 London clients still have phones ringing unanswered.

2. Bottom-up displacement

Target the thousands of independents who cannot afford £500+/mo. Moshi at £89 is the affordable entry point for the 80% with no system at all.

3. Voice superiority

SevenRooms' voice is a bolt-on afterthought. Moshi is voice-native. Pitch to their existing customers: better phone handling at a fraction of the price.

13,000 venues globally $1.2B DoorDash acquisition Voice AI: 5/10 No public pricing 37% London market share
£
Business Model

SaaS recurring revenue. Low marginal cost.

Monthly subscriptions with annual discount incentives. Revenue grows linearly with each restaurant onboarded. Additional revenue from Stripe deposit processing, gift vouchers, and upsell commissions. Voice AI and telephony costs scale efficiently per customer.

Recurring SaaS Annual lock-in discount Deposit processing revenue Voucher & upsell commissions
Go-to-Market

London first. Neighbourhood by neighbourhood.

Now
Pilot with WOW Simply Japanese, Crouch End. Prove value with a real restaurant.
Q2 2026
Direct outreach to 896 Tier A London restaurants with emails. Cold email + live demo call.
Q3 2026
Word of mouth from early adopters. Restaurant industry events. Neighbourhood clusters.
Q4 2026
Expand outreach UK-wide. 8,780 London restaurants scraped, 1,678 with emails ready to contact.
Traction

Built fast. Shipping faster.

51
Features shipped
1
Pilot restaurant
8,780
Restaurants scraped
896
Tier A targets
Live demo phone active Full site live at withmoshi.com Outreach pipeline built
🛡
Defensibility

Three moats. Deepening with every customer.

1. UK-native. British voices, UK pricing, GDPR compliant. US competitors are not localised for this market.

2. Full-stack. Voice + booking + CRM in one. Competitors do one thing. We do everything.

3. Price. At £89/mo we undercut every incumbent. Switching cost rises as guest data accumulates.

Roadmap

The next 12 months

Q2 2026
Complete pilot. Onboard first 10 paying restaurants. Integrate with POS systems.
Q3 2026
Launch self-serve onboarding. Multi-language voice support. Expand to 50 restaurants.
Q4 2026
UK-wide launch. API marketplace for integrations. 100+ restaurants target.
H1 2027
Expand to other hospitality verticals: salons, clinics, hotels. Series A readiness.
Team

Mike Litman, Founder

I have spent 15+ years building digital products for Nike, Google, Gucci, BMW, and Netflix across agencies including MediaMonks, R/GA, and AnalogFolk. At MediaMonks I generated £3.2M in Web3 revenue. I founded Burst Insights, which analysed 4M+ videos. Now I am building AI-native products full-time. With Moshi is product number 21. I do not just pitch ideas. I ship them.

BIMA 100 Tech Pioneer Published author (BCS) £3.2M Web3 revenue 20+ AI projects shipped Founded Burst Insights
The Ask
£250k

Pre-seed round to reach 100 restaurants and prove unit economics.

40%
Sales & onboarding
30%
Engineering & product
20%
Infrastructure & voice AI
10%
Operations & legal
Unit Economics

The numbers that matter

£1,788
Avg annual revenue per restaurant
Based on our mid-tier plan at £149/mo – the most common entry point
£5,364
3-year LTV (at £149/mo avg)
Restaurants are sticky – once the number works, they don't switch
£200
Est. CAC (direct outreach)
Direct outreach to owners + a free trial. No paid ads needed at this stage
27:1
LTV:CAC ratio
For every £1 spent acquiring a customer, we return £27. Anything above 3:1 is strong
<2mo
Payback period
We recover the cost of winning a customer within the first two months of subscription
85%+
Target gross margin
Voice AI infrastructure costs are low and don't scale linearly with customer growth
Revenue Projections

Path to £1M ARR

Year 1
50
restaurants
£89k
ARR
Year 2
200
restaurants
£358k
ARR
Year 3
600
restaurants
£1.07M
ARR

Based on £149/mo avg revenue per restaurant. Excludes deposit processing, vouchers, and upsell commissions.

Risks & Mitigation

What could go wrong. And why it will not.

DoorDash/SevenRooms improve voice. They paid $1.2B and have infinite resources to build better voice AI.
Their voice AI scores 5/10 today. Large acquisitions slow innovation. Voice is our entire product, not a feature buried in a 13,000-venue enterprise platform. We ship faster and go deeper.
Aires ships free AI voice. Their free model undercuts our pricing.
Free does not fund voice AI infrastructure. Per-call costs are real. We are shipping now; they are still in "coming soon".
Restaurants resist AI. Owners prefer human answers.
The alternative is voicemail and missed revenue. We target the 80% of calls that go unanswered today, not the 20% a human already handles.

Every restaurant deserves a receptionist that never sleeps. We are building the operating system for hospitality communication. Voice first. Then every channel.

Restaurants today Salons tomorrow Clinics next Hotels after

Thank you.

hello@mikelitman.me · withmoshi.com

Appendix

SevenRooms
The $1.2B competitor in detail

SevenRooms · Product

What they built over 14 years

Reservations – Online bookings, floor plans, turn times
Guest CRM – Auto-profiles, auto-tags, multi-location sync
Marketing automation – Email (70% open rate), SMS, WhatsApp
Waitlist – QR join, multi-location visibility, SMS alerts
Revenue mgmt – Deposits, dynamic pricing, upsells at checkout
Reputation – Google, TripAdvisor, Yelp aggregation + AI responses
Pre-Shift briefing – Auto-generated service notes for staff
Online ordering – QR order & pay, Stripe/FreedomPay
Voice AI – Bolt-on, scores 5/10 vs specialist platforms
100+ POS integrations – Toast, Square, Eats365
Reporting & BI – Covers, revenue, turn times, no-shows
Referral programme – Automated codes & reward distribution
Moshi matches 90% of this At 3–5× lower price With superior voice AI
SevenRooms · Scale

The numbers behind the incumbent

$1.2B
DoorDash acquisition (Jun 2025)
13k
Venues globally
325
Employees
$69.9M
Total funding raised pre-acquisition
417%
3-year revenue growth (Inc. 5000)
2011
Founded (NYC)
Comcast Ventures (Series A) Amazon Alexa Fund (2018) DoorDash (acquired 2025) Providence Strategic Growth (Series B)
!
SevenRooms · Weaknesses

Where the $1.2B incumbent is vulnerable

Voice AI
Scores 5/10 on conversational quality. Purpose-built voice platforms score 9/10. Voice was bolted on, not built in.
Pricing opacity
No public pricing. Enterprise sales model only. Independent restaurants cannot self-serve or compare costs. Estimated £370–500+/mo.
Setup complexity
Enterprise architecture requires IT resources and long implementation timelines. Too complex for small independents.
No modular buying
Cannot purchase individual features. All-or-nothing bundles create cost barriers for restaurants that only need booking + voice.
DoorDash bloat
Large acquisitions slow innovation. A 325-person company inside a delivery giant will optimise for DoorDash’s strategy, not independent UK restaurants.
SevenRooms · London Clients

62 confirmed venues. 37% of premium London.

Restaurant Groups
Dishoom (8 locations)
JKS: Gymkhana, Hoppers, Lyle’s, Berber & Q, Brigadiers, BAO, Sabor
Ottolenghi (3 locations) + NOPI + ROVI
Corbin & King: Wolseley City, The Delaunay, Fischer’s
Big Mamma: Gloria, Ave Mario
Caravan (3 locations)
Premium Independents
Sketch, Hakkasan, Hide, Nobu
Sushi Samba, Duck & Waffle, Aqua Shard
The Palomar, The Barbary, Rules
Ikoyi, Chiltern Firehouse, Kitty Fisher’s
Brat, Trullo, Smokestak, XU, KOL
Fortnum & Mason, Claridge’s, Harwood Arms
62 confirmed London venues Every phone still rings unanswered Moshi can plug in via API
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