Mike Litman × Luma AI · Generative Creative Strategy

Forward
Deployed

82% match Built by The System · mikelitman.me

What Luma Is Building

The brief.

"Intersection of our most ambitious customer relationships and our generative AI platform"

"Show what's possible"

"Build proof-of-concept work"

"Help people get to breakthrough faster than they imagined"

this brief was written for me.

82% match on 6 requirements

The match.

01 Creative production background → 15+ years brand + digital strategy. Clients across film, motion and brand: Nike, Meta, Gucci, EA, Netflix.

02 Comfortable in technical environments → Builder, not just planner. 20+ live AI products shipped.

03 Generative AI direct experience → Voice agents, curation tools, content pipelines — all live, all in production.

04 Self-directed, creates structure → Founder of Burst. Shipped 20+ products solo and with small teams. Built structure from nothing.

05 Portfolio that shows making → mikelitman.me — everything on there is live. Real URLs, real users.

06 Curiosity about where AI goes next → BIMA 100 Tech Pioneer. Published author (BCS, 2024). Still building.

Things I've made that relate to this role

Proof of work.

01 · The System

AI brief-to-output pipeline

Brief in, four outputs out — CV, landing page, strategy deck, LinkedIn copy — deployed in ~90 seconds. Live at mikelitman.me/run.

Live

02 · First Order

Voice agent calling restaurants

AI voice agent that calls London restaurants for dish recommendations. ~200 calls placed. ~15% success rate. Fully autonomous.

Live · ~200 calls

03 · The Visible Shelf

295-book AI-curated library

AI-curated book library with ElevenLabs voice-cloned audio takes. Every book has a take. Live at thevisibleshelf.com.

Live · 295 books

What this role actually means

The FDE archetype.

Part translator, part maker, part trusted advisor. The best creative practitioners working in tech companies today are the ones who can sit with a CMO and say 'let me show you' rather than 'let me explain'.

That's not a new role. It's the oldest one in the creative industry — called something different now.

show, don't explain. that's the brief.

The creative-technical bridge

I live in the bridge.

Creative

Brand strategy

Storytelling

Cultural intelligence

Creative direction

Bridge

Generative AI fluency

Rapid prototyping

Demo culture

Technical

Claude API

Voice agents

HTML/CSS/JS

Deployment pipelines

If I walked in on day one

Month one.

1 Map the five most ambitious current client relationships and understand where the AI demo gap is — where the conversation has stalled at 'we're interested' rather than 'show us'.

2 Build one proof-of-concept — not for a presentation, for the relationship. Something that changes a conversation. Not a slide. An artefact.

3 Create a repeatable demo framework for the team so the 'forward deployed' capability scales beyond one person. Document the approach so others can replicate it.

20+ live AI-native products shipped

The products.

The System First Order With Moshi Buggy Smart Queue Index The Visible Shelf The Pattern Trove EVERYWEAR Cultural Terminal Oishii London Surreal GTM Pack Granola Application Mastercard Application

Every one of these is live, built by me, with a real URL.

Why this role, at this company

Why Luma.

Dream Machine changed what creative people thought was possible in generative video. That's the kind of thing I want to be adjacent to — not using it as a tool from the outside, but working with the teams whose clients are trying to understand what it means for their work.

Forward deployed is the right description: in the room, showing things, not emailing decks.

Forward Deployed Creative · Luma AI

Let's build
something.

Mike Litman hello@mikelitman.me mikelitman.me linkedin.com/in/michaellitman

Generated by The System · mikelitman.me/run · 11 Apr 2026

ForwardDeployed