Creative Strategy Director turned AI-native builder. I set up an emerging tech capability at MediaMonks from zero to $3.2m revenue. Then I left to ship 20+ AI-native products myself. I have been doing this job. I just did not have the title.
At MediaMonks, I built an emerging tech capability from scratch. No playbook, no team, no clients. I defined the positioning, designed the service model, recruited the team and drove it to $3.2m in revenue. It spanned brand partnerships (Gucci, Adidas, Macy's), platform deals (Salesforce, Reddit, Polygon) and generative AI collaborations (Stability AI, Runway). A 0-to-1 function build inside a global agency. Sound familiar?
0 → 1 → $3.2m+ revenueI led the partnership between MediaMonks, Reddit, Salesforce and Polygon to produce a co-branded thought leadership report on loyalty on the blockchain. I brought three companies together around a shared thesis, coordinated research and content production across teams, and shipped a published asset that positioned all four partners as leaders in the space. That is exactly the kind of cross-company creative partnership this role demands.
Reddit × Salesforce × Polygon. Shipped.20+ live products shipped solo using generative image (fal.ai, Midjourney, Stable Diffusion), language (Claude, GPT-4), voice (ElevenLabs) and video (Runway, Kling, Dream Machine). Structured, repeatable production systems. The same discipline I would bring to building partner workflows.
Image. Video. Voice. Language. Shipped.15 years across Media.Monks, R/GA, Poke, Dare and AnalogFolk. I have sat in the rooms where brands decide how to spend. I know how agencies buy, what creative directors need to see, and how to translate technical capability into work that actually gets approved and produced.
Google, Nike, Meta, Gucci, Netflix, EAPublished author (commissioned by BCS, The Chartered Institute for IT, 2024). BIMA 100 Tech Pioneer. 150+ blog posts on AI, creativity and culture. A daily AI podcast (The Pattern) with voice-cloned audio. I write, speak and build in public every day. Evangelism is not a stretch. It is what I already do.
BIMA 100. Published author. Daily podcast.I do not just make things that look good. I designed commercially viable propositions across generative AI, immersive tech and digital identity at MediaMonks. I understand how creative innovation translates into revenue, pipeline and retention. The work has to be beautiful and it has to make business sense.
Taste meets commercial leverageMy career was built at independent agencies: fast-moving, ambitious, shipping constantly. Then I left to build full-time. I spot opportunities and run with them. I do not wait for briefs. I prototype, test, ship and iterate. The playbook gets written by doing, not by planning.
Available immediately. London.I have designed and shipped multimodal systems integrating generative image, language, voice and data APIs into structured, repeatable workflows. Six fully automated daily and weekly pipelines running in production. I understand how creative production systems work because I build and operate them.
6 automated pipelines. Live.AI-generated brand art via fal.ai/Flux with integrated Stripe + Printful e-commerce. End-to-end generative image pipeline from prompt engineering to production. Evolved into a full world-building IP with its own visual language and brand system.
modernretro.art →Commissioned by BCS, The Chartered Institute for IT. Translating complex emerging technology into clear, accessible content for non-technical audiences. The same skill that matters when sitting with a CMO and explaining what generative video can do for their brand.
amazon.co.uk →Active user and builder with Luma Dream Machine across creative exploration and production workflows. I have tested it against Runway, Kling and Sora. I understand the model's strengths, its creative sweet spots and where it sits in a real production pipeline. This is not theoretical enthusiasm.
Original brand art generated with fal.ai/Flux via Modern Retro. Animated with Dream Machine Ray 3.14. Supreme clip includes AI-generated audio.
Writing on AI-native building, creative production, culture and the future of brand storytelling. A public record of thinking, building and shipping in the generative AI space. Consistent publishing, consistent voice.
mikelitman.me/blog →I already run a daily AI culture briefing with voice-cloned audio, automated pipelines and multi-platform distribution. If you want to know how I would evangelize Dream Machine to the creative industry, look at what I already do for the broader AI creative space. The playbook exists. I would adapt it for Luma on day one.
thepattern.media →I have already spent time building with Dream Machine. I know the model. Week one is about going deeper: stress-testing it across every production scenario I can find, documenting the workflows that produce the best results, and building a reference library that shows agencies and brands exactly what is possible today. Arrive ready, not learning.
Day 1: Ship something. Not a deck.Audit every agency, studio and brand that should be using Dream Machine but is not. Prioritise by creative ambition and production spend. Draft the first outreach. Start the conversations that turn into the first showcase projects. Pipeline from day one.
Day 5: First partner conversations.