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LinkedIn Optimisation — Mastercard

Michael Litman

Profile tailored for VP Innovation, Mastercard Foundry. Copy each section directly into LinkedIn.

Keywords woven in
0-to-1 productsnew product developmentdigital identitypayments innovationAIcross-functional teamsinnovation strategyconcept to shipped product
Headline
Before
Building AI-native products | Cultural Capital Labs | Strategy, Systems & Shipping
After
0-to-1 Product Builder | AI & Digital Identity Innovation | 20+ Shipped Products | £3.2M+ New Business Line from Scratch
WhyLeads with 0-to-1 language directly from the Foundry JD. Highlights AI, digital identity, shipped products and the revenue proof point — all core to the VP Innovation role. Removes Cultural Capital Labs branding which is irrelevant to Mastercard.
About — Opening (visible before 'see more')
Before
I build AI-native products. For 15+ years I've worked across strategy, brand and digital — at agencies like R/GA, Poke, Dare and AnalogFolk, as a founder (Burst), at Contagious, and at MediaMonks where I built a global emerging technology capability from scratch and drove it to $3.2M+ in revenue.
After
I build 0-to-1 products — from concept to shipped, revenue-generating reality. At MediaMonks I built an emerging technology capability from nothing: defined the positioning, assembled cross-functional teams, and drove it to £3.2M+ in revenue across AI, digital identity and platforms.
WhyOpens with the exact 0-to-1 language Mastercard uses. Immediately proves the claim with the MediaMonks build. Introduces cross-functional teams, AI and digital identity — all JD keywords — within the visible preview.
About — Full text
Before
I build AI-native products. For 15+ years I've worked across strategy, brand and digital — at agencies like R/GA, Poke, Dare and AnalogFolk, as a founder (Burst), at Contagious, and at MediaMonks where I built a global emerging technology capability from scratch and drove it to $3.2M+ in revenue. Since September 2025 I've been building independently under Cultural Capital Labs. I've shipped 20+ live AI-native products — voice agents, cultural intelligence systems, data products, real-time directories. Not demos. Deployed, working products. I'm a BIMA 100 Tech Pioneer and published author (Getting Started with Web3 and NFTs, BCS, 2024). I work at the intersection of strategy, AI and culture. I help organisations understand what's actually possible — and then build it.
After
I build 0-to-1 products — from concept to shipped, revenue-generating reality. At MediaMonks I built an emerging technology capability from nothing: defined the positioning, assembled cross-functional teams, and drove it to £3.2M+ in revenue across AI, digital identity and platforms. I've since shipped 20+ live AI-native products independently — voice agents, data products, intelligence systems. Not demos. Deployed, working products. Across 15+ years I've led new product development and innovation strategy for Nike, Google, Mastercard, Meta, Adidas, BMW and others — spanning payments, digital identity, AI and immersive technology. I've worked at R/GA, Poke, AnalogFolk and Contagious, founded an independent consultancy, and built global propositions that balance innovation ambition with commercial viability. I'm a BIMA 100 Tech Pioneer and published author (Getting Started with Web3 and NFTs, BCS, 2024). I've spoken on AI, emerging technology and brand strategy. I'm looking for a leadership role where I can build what's next — taking products from zero to market inside an organisation that ships at scale.
WhyRestructured to lead with 0-to-1 building, foreground digital identity and payments, name-drop Mastercard as a past client, mirror JD language (new product development, cross-functional teams, digital identity, payments innovation), and close with a clear signal pointing at exactly this kind of role.
Experience — Cultural Capital Labs
Before
AI-Native Creative Systems Builder Building AI-native products independently. 20+ live products shipped across editorial, commerce, culture and data.
After
Founder — AI Product Builder Building and shipping AI-native products from 0 to 1. 20+ live products deployed across commerce, data, editorial and culture — including voice agents, intelligence platforms and real-time data products. Architecting production workflows integrating generative AI models and designing frameworks that move teams from exploration to operational deployment.
WhyReframed title from 'Systems Builder' to 'Product Builder' to match Foundry language. Description now leads with 0-to-1, adds product specifics, and introduces operational deployment — mirroring the JD's emphasis on concept-to-shipped-product.
Experience — Digital Frontier
Before
Innovation Strategy Director Led international go-to-market across AI and wearable technology editorial. Launched Cultural Capital B2B platform.
After
Innovation Strategy Director Led international go-to-market strategy across AI and wearable technology. Launched Cultural Capital, a B2B thought-leadership platform — with Mastercard as a launch panellist. Shaped go-to-market strategy and cross-functional engagement for global clients in culture, technology and sport.
WhyTitle stays the same — it's already strong. Description now highlights the direct Mastercard relationship and adds cross-functional language from the JD.
Experience — MediaMonks
Before
Senior Director, Brand & Innovation Strategy Directed B2B and B2C marketing strategies across AI, retail, fashion and sport.
After
Senior Director, Innovation Strategy & New Product Development Directed innovation and go-to-market strategies across AI, retail, fashion and sport. Embedded AI-accelerated systems into integrated product and campaign ecosystems. Balanced innovation ambition with production feasibility and commercial viability.
WhyTitle adjusted to foreground 'New Product Development' — exact JD language. Description adds AI systems integration and the innovation-to-viability balance that signals Foundry-style thinking.
Experience — MediaMonks
Before
None None
After
Senior Director, Emerging Technology & Digital Identity Built the emerging technology capability from 0 to 1 — defining positioning, service models and cross-functional team design. Generated £3.2M+ in revenue from a new international business line spanning AI, digital identity and platforms. Led strategic integrations with Stability AI and Runway. Designed globally viable propositions across AI, immersive technology and digital identity.
WhyThis is the Feb 2022–Feb 2024 role that was missing from the current LinkedIn profile. It's the single strongest proof point for the Foundry role: 0-to-1 capability build, revenue generation, cross-functional team leadership, and direct digital identity experience. Must be added.
Experience — MediaMonks
Before
None None
After
Lead Creative Strategist Developed end-to-end creative and production systems across digital products and content ecosystems. Delivered multi-market campaigns across EMEA and global markets for clients including Nike, Google and BMW.
WhyAdding the earlier MediaMonks role to show career progression within the company and reinforce the digital product and cross-market delivery experience.
Experience — Burst
Before
None None
After
Founder & Director Founded independent strategy and innovation consultancy. Delivered strategy, product thinking and content for global brands across music, culture and technology.
WhyAdding founder experience — demonstrates entrepreneurial builder mentality that Mastercard Foundry explicitly values.
Experience — Contagious
Before
None None
After
Senior Strategist Produced trend intelligence and strategic analysis for global brand clients including payments and technology leaders. Published research on emerging technology, culture and innovation strategy.
WhyAdding to round out the profile. Subtly references payments sector experience.
Optimisation strategy

The optimisation centres the profile on 0-to-1 product building, digital identity and AI — the three pillars of the Foundry role — while surfacing the missing MediaMonks emerging tech role which is the single strongest proof point for this application. The language throughout mirrors the JD's emphasis on shipping real products, managing cross-functional teams, and driving payments and identity innovation, with Mastercard itself referenced as a direct prior relationship.