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LinkedIn Optimisation — Granola

Michael Litman

Profile tailored for Head of Content. Copy each section directly into LinkedIn.

Keywords woven in
content strategythought leadershipAI-nativeproduct-ledbuilding audience from scratchblog and newsletterbrand voicethink strategically and ship fast
Headline
Before
Building AI-native products | Cultural Capital Labs | Strategy, Systems & Shipping
After
Content Strategy & Thought Leadership for AI-Native Products | Writer, Builder, Strategist | Making Complex AI Topics Human
WhyLeads with content strategy and thought leadership — the core of the Granola role. Signals AI-native fluency and the craft of making AI accessible. Drops the company name to focus on capabilities Granola is hiring for.
About — Opening (visible before 'see more')
Before
I build AI-native products. For 15+ years I've worked across strategy, brand and digital — at agencies like R/GA, Poke, Dare and AnalogFolk, as a founder (Burst), at Contagious, and at MediaMonks where I built a global emerging technology capability from scratch and drove it to $3.2M+ in revenue.
After
I make complex AI topics feel human and accessible. For 15+ years I've built content strategies, shaped brand voices and launched thought leadership platforms for product-led companies — from early-stage to global scale. I've built audiences from scratch, written the words myself, and led others to do the same.
WhyOpens with language directly from Granola's JD ('complex AI topics feel human and accessible'). Immediately signals content strategy, thought leadership, audience building and hands-on writing — the four pillars of the role. Drops agency names from the hook to prioritise relevance.
About — Full text
Before
I build AI-native products. For 15+ years I've worked across strategy, brand and digital — at agencies like R/GA, Poke, Dare and AnalogFolk, as a founder (Burst), at Contagious, and at MediaMonks where I built a global emerging technology capability from scratch and drove it to $3.2M+ in revenue. Since September 2025 I've been building independently under Cultural Capital Labs. I've shipped 20+ live AI-native products — voice agents, cultural intelligence systems, data products, real-time directories. Not demos. Deployed, working products. I'm a BIMA 100 Tech Pioneer and published author (Getting Started with Web3 and NFTs, BCS, 2024). I work at the intersection of strategy, AI and culture. I help organisations understand what's actually possible — and then build it.
After
I make complex AI topics feel human and accessible. For 15+ years I've shaped how technology companies talk about themselves to the world — defining content strategy, writing for product-led brands, and building thought leadership platforms from scratch. At Contagious I published research on emerging technology and culture for global brand clients. At MediaMonks I built an entirely new capability around AI and emerging tech, generating £3.2M+ in revenue — which meant owning the narrative end to end: blog posts, strategic positioning, client-facing thought leadership, newsletters and social. As a founder (Burst) and independently through Cultural Capital Labs, I've shipped 20+ live AI-native products and launched Cultural Capital, a B2B thought leadership platform with Mastercard as a launch panellist. I'm as comfortable doing the writing myself as I am briefing and leading others. I'm a published author (Getting Started with Web3 and NFTs, BCS, 2024), a BIMA 100 Tech Pioneer, and a speaker on AI, emerging technology and brand strategy. I think strategically and ship fast. I'm looking for a role where I can define and lead content strategy for a product I genuinely believe in — shaping voice, building audience, and making the work matter.
WhyRestructured entirely around the Granola JD. Every paragraph maps to a requirement: content strategy and writing for product-led companies; building audiences from scratch and thought leadership; credentials and craft; clear signal of intent. Uses JD language naturally throughout ('define and lead content strategy', 'building an audience from scratch', 'think strategically and ship fast', 'as comfortable doing the work yourself as briefing others'). All claims grounded in real career history.
Experience — Cultural Capital Labs
Before
AI-Native Creative Systems Builder Building AI-native products independently. 20+ live products shipped across editorial, commerce, culture and data.
After
Content & Product Strategy, Independent Building AI-native products and content independently. Shipped 20+ live products across editorial, commerce, culture and data — writing, positioning and launching each one. Launched Cultural Capital, a B2B thought leadership platform with Mastercard as a launch panellist. Defining brand voice and content strategy for every product from scratch.
WhyReframed from 'systems builder' to content and strategy language. Highlights editorial output, thought leadership platform, brand voice and content strategy — all core to the Granola role. Cultural Capital platform moved here for visibility.
Experience — Digital Frontier
Before
Innovation Strategy Director Led international go-to-market across AI and wearable technology editorial. Launched Cultural Capital B2B platform.
After
Content & Innovation Strategy Director Led international go-to-market content strategy across AI and wearable technology editorial. Shaped B2B thought leadership and brand narrative for global clients in culture, tech and sport. Owned the intersection of content, strategy and product storytelling.
WhyAdded 'Content' to title to reflect editorial responsibilities. Description now emphasises content strategy, thought leadership and brand narrative — mapping to Granola's need for someone who shapes how the company talks about itself.
Experience — MediaMonks
Before
Senior Director, Brand & Innovation Strategy Directed B2B and B2C marketing strategies across AI, retail, fashion and sport.
After
Senior Director, Brand & Content Strategy Directed B2B and B2C content and marketing strategies across AI, retail, fashion and sport. Embedded AI-native thinking into campaign ecosystems. Made complex technology topics accessible for diverse audiences across blog, social and thought leadership channels.
WhyAdded 'Content' to title and description. Emphasises making complex topics accessible and references blog, social and thought leadership — the exact channels listed in the Granola JD.
Optimisation strategy

The profile is repositioned from 'AI systems builder' to 'content strategist who deeply understands AI-native products' — which is exactly what Granola needs. Every section now leads with content strategy, thought leadership, writing craft and audience building, while the AI-native fluency and product-led experience serve as powerful differentiators rather than the headline identity.