Application โ€” Head of Content

Mike Litman for Granola

15 years making complex technology feel human and accessible. 20+ AI-native products shipped in six months. Ready to define how Granola talks to the world.

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The Fit

Why this makes sense

You need someone who can think strategically about content and ship it themselves. Who can make AI topics feel human. Who's built audiences from scratch. Here's the overlap.

Blog ยท Newsletter ยท Social

Full-stack content

Published author with BCS (2024). Built editorial strategies across every channel โ€” from thought leadership to product storytelling. I own the entire content surface, not just one corner of it.

0 โ†’ 1 audience building

Built from scratch before

Founded Burst. Launched Oishii London (84-restaurant guide), The Visible Shelf (295-book library), Culture Terminal. Each one built an audience from zero with editorial craft, not paid media.

Product-led companies

Writing for product people

Years at agencies like R/GA, Poke, and AnalogFolk taught me to write for product-obsessed audiences. I know how to make product updates feel like stories worth reading.

AI โ†’ Human translation

Making AI feel accessible

From First Order London (AI voice restaurant agent) to With Moshi (AI phone answering) โ€” every product I build centres on making complex AI feel intuitive and human. That's the content skill Granola needs.

BIMA 100 Tech Pioneer

Recognised voice in tech

Named a BIMA 100 Tech Pioneer. Published author. That's the credibility needed to build Granola's thought leadership โ€” not just writing content, but being a voice worth following.

Founder ยท Operator ยท Maker

Works like a founder

I've founded companies, shipped products solo, and delivered a ยฃ3.2M programme at MediaMonks. I know what it's like to work in a small, fast team where you think strategically and ship the same day.

What I've actually done

Brands I've shaped content for
Nike Adidas Google Meta Gucci BMW P&G EA Netflix Sony TikTok McLaren Unilever

This role, this company, right now

The product earns the content

Granola is the rare AI product that doesn't need hype โ€” it needs articulation. A meeting notes app built with genuine craft, used by founders and operators who care about quality. That's the kind of product I want to write about. The writing experience, the design obsession, the notebook-like attention to detail โ€” this is a product that rewards great content.

I've spent my career making complex technology feel human. Granola's entire premise is making AI feel invisible and useful. That alignment isn't coincidental.

Small team, deep craft, total ownership

I've founded companies. I've shipped alone and in small teams. I know what it means to own a function end-to-end โ€” to define the strategy, write the first draft, build the newsletter, brief a freelancer, and measure what worked. That's what this role demands.

Working directly with founders to shape how Granola talks to the world โ€” that's the work I do best. Not managing layers, but shaping voice and building audiences with speed and intention.

This is the role I've been building toward.

Granola makes AI feel like a well-designed notebook. I want to make Granola's content feel the same way โ€” considered, clear, and worth coming back to.

LinkedIn โ†’ linkedin.com/in/michaellitman