mikelitman.me Personal archive · 2016–2026

A Decade
in Links

Ten years of thinking, in 33,643 URLs.

33,643 URLs saved
474 Channels
25 Categories
10 yrs 2016 – 2026

URLs saved per year

2016
223
2017
503
2018
892
2019
2,558
2020
4,181
2021
6,559
2022
3,150
2023
3,615
2024
4,063
2025
3,877
2026
4,022

Peak year: 2021 at 6,559 URLs. The Web3 chapter, fully documented.

The Web3 mountain

Crypto/Web3 went from zero to 17% of everything I read in 2021, then collapsed just as fast. No other topic moved like this.

2016
0%
2017
0.4%
2018
1.2%
2019
0.9%
2020
1.4%
2021
17%
2022
21%
2023
12.6%
2024
4.4%
2025
1.5%
2026
0.5%
Social
Crypto / Web3
Everything else

Peak share was 2022 at 21% -- but 2021 was when it consumed the entire conversation. By 2025 it had returned to background noise.

33,053 URLs across 25 categories

98.2% categorised. Sized proportionally by volume.

Social 13,067
Crypto / Web3 2,516
Writing 1,967
Business 1,745
Ad / Marketing 1,562
News 1,431
Design 1,052
Own work 991
Tech media 938
Tools 911
Retail 744
Fashion / Culture 717
Video 622
Culture 510
AI 336
Research 312
Commerce 238
Entertainment 220
Music 214
Products 211
Jobs 206
Reference 192
Dev 177
Travel 153
Sport 134
Finance 32
1,816 Unique domains in 2021
641 Unique domains in 2025

The range collapsed. The depth grew.

At the peak in 2021, I was reading from 1,816 different domains in a single year. Casting as wide a net as possible. By 2025 that had fallen to 641.

That is not a decline. It is a focus. The same intellectual energy, concentrated. Fewer sources. Better questions.

The narrative arc

2016–2018
Building craft
Business · Writing · Ad/Marketing

Learning the industry, saving the frameworks. 1,618 links over three years.

2019–2020
Industry immersion
Business · Ad/Marketing · News

Volume accelerates. Strategy, culture, and media converge into a daily practice.

2021–2022
The Web3 chapter
Social · Crypto/Web3

Peak year: 6,559 URLs in 2021. Every NFT project, every think piece, fully archived.

2023–2026
Building in public
Social · Writing · Own work

AI arrives. The archive turns outward: documenting what's being made, not just observed. #claude-code is now the #3 most active channel in the workspace -- you are logging the practice in real time.

What each era was really about

The top channel per era tells you more than any job title.

Years Era Top channel What it meant
2016–18 Building craft tools Collecting instruments. Learning what serious people use.
2019–20 Industry immersion strat-weekly Strategy as a weekly discipline. The pandemic accelerated everything.
2021–22 The Web3 chapter brands-nft Where brands were going, before most brands understood it.
2023–24 AI arrives ai-artificial-intelligence The new frontier. 1,233 links in two years; the same obsession, a different subject.
2025–26 Building in public cultural-interface Where culture and technology meet. The channel that outlasted every trend.
63%
Culture + AI: the intellectual operating system Right now, #cultural-interface and #ai-artificial-intelligence together account for 63% of all activity in the workspace. Two channels. One thesis: culture is the frame, AI is the material.

Top 10 by URL volume

1 cultural-interface
2,976
2 ai-artificial-intelligence
2,632
3 brands-nft
1,878
4 ff
1,416
5 retail
956
6 jobs
875
7 nft-news
761
8 nft-education
757
9 flex-thenew
701
10 strat-weekly
676

When the links were saved

Ten years of timestamps reveal a circadian rhythm. Two peaks, one valley, one unmistakable day.

By day of week

Mon
Tue
Wed
Thu
Fri
Sat
Sun

Wednesday: 5,701 links -- 28% more than Sunday. The week builds to a mid-week peak and never fully switches off at the weekend.

By hour (UK time, approx.)

1a
2a
3a
4a
5a
6a
7a
8a
9a
10a
11a
12p
1p
2p
3p
4p
5p
6p
7p
8p
9p
10p
11p
12a

Morning peak 9-10am. Evening peak 10-11pm. Only 25 links ever saved at 4am -- you do actually sleep.

1,195
The single busiest week in the archive Week 15 of the year -- mid-April -- across all ten years. The April peak isn't spread across the month. It concentrates into a specific fortnight. Weeks 15 and 16 combined: 2,275 links.

Top sources, minus social

Strip out X, LinkedIn, and Instagram and the archive reveals what I was actually reading. Substack (811 combined) and Medium (519 combined) dwarf any single publication.

1 Substack (all) 811
2 Medium (all) 519
3 YouTube (all) 560
4 The Verge 258
5 TechCrunch 234
6 OpenSea 210
7 The Drum 173
8 Bloomberg 172
9 Decrypt 160
10 Adweek 144
11 Campaign Live 138
12 Forbes 137
13 CNBC 132
14 BBC 121
15 Hypebeast 112
16 NY Times 110
17 The Guardian 108
18 Fast Company 107

OpenSea and Decrypt in the top 10 date this archive precisely. The Drum and Campaign Live confirm the agency years. Hypebeast and Vogue Business (89) sit alongside Bloomberg -- that is the brief.

2020
1
2021
1
2022
0
2023
1
2024
2
2026
359

mikelitman.me: the #5 domain in the archive, almost entirely from one year.

For nine years, I saved links to other people's work. In 2026, I started saving links to my own. 359 times in a single year, against a combined total of 5 in all the years before.

That is not a vanity metric. It is a direction of travel.

Links saved by month, across all years

April is not just busy. It is nearly double January. Spring is when the ideas arrive.

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

April: 4,264 links. January: 2,362. March and September are the reboot months. December barely slows down.

Slack was my second brain before second brains were a product. Ten years of links is ten years of thinking – made searchable.

Mike Litman, 2026

This data was extracted and categorised from a 10-year personal Slack workspace. 98.2% of 33,643 URLs were categorised into 25 topics using a combination of explicit domain mapping and heuristic pattern matching.