[
  {
    "date": "2026-05-19",
    "project": "The Bottleneck Moved",
    "url": "https://mikelitman.me/bottleneck-moved",
    "what": "23-slide editorial deck + 1,339-word blog reading of Code with Claude 2026 (London). Five new bottlenecks replacing coding; falsifiability slide commits the thesis to Q4 2026 / mid-2027 / May 2027 checkpoints."
  },
  {
    "date": "2026-05-18",
    "project": "Modern Retro: 100 Brand Films for $196",
    "url": "https://mikelitman.me/blog/modern-retro-brand-films",
    "what": "Blog post on building 100 custom AI brand films for $196 using Luma and Claude"
  },
  {
    "date": "2026-05-14",
    "project": "The Harness, Not the Model",
    "url": "https://mikelitman.me/the-harness",
    "what": "19-slide deck arguing competitive edge in voice AI lives in the harness, not the model. Three real agents as proof."
  },
  {
    "date": "2026-05-12",
    "project": "A Decade in Links",
    "url": "https://mikelitman.me/decade-in-links",
    "what": "Visual archaeology of 33,643 URLs saved across 10 years and 474 Slack channels"
  },
  {
    "date": "2026-05-11",
    "project": "The Compounding Work",
    "url": "https://mikelitman.me/compounding-work",
    "what": "17-slide deck on how AI tooling creates invisible waste and why hooks beat instructions"
  },
  {
    "date": "2026-05-10",
    "project": "OOS x AI",
    "url": "https://mikelitman.me/oos-ai",
    "what": "How the 10 OOS beliefs apply to AI adoption. Ten specific AI applications, one per belief. The argument: AI adoption is a belief problem before it is a capability problem."
  },
  {
    "date": "2026-05-10",
    "project": "OOS Starter Pack",
    "url": "https://mikelitman.me/oos-starter-pack",
    "what": "Five-step introduction to the OOS for new contacts. The essay, ten beliefs, diagnostic, salary pack and reading list -- one link to share."
  },
  {
    "date": "2026-05-10",
    "project": "The Belief Brief",
    "url": "https://mikelitman.me/belief-brief",
    "what": "Ten printable one-pagers -- one per OOS belief. Print one, print all. Workshop leave-behind or WhatsApp share."
  },
  {
    "date": "2026-05-10",
    "project": "The OOS Manifesto",
    "url": "https://mikelitman.me/oos-manifesto",
    "what": "500-word prose manifesto: the whole OOS argument in one piece of writing. Send before a meeting. Share after a talk."
  },
  {
    "date": "2026-05-10",
    "project": "OOS Press Kit",
    "url": "https://mikelitman.me/oos-press-kit",
    "what": "Press kit for journalists, podcasters and event organisers -- stats, quotes, the ten beliefs, interview angles, contact."
  },
  {
    "date": "2026-05-10",
    "project": "The Optimism Atlas",
    "url": "https://mikelitman.me/optimism-atlas",
    "what": "OOS belief scores mapped across 12 UK regions. Seed data from public sentiment; updates as Diagnostic responses come in. Regional press hook."
  },
  {
    "date": "2026-05-10",
    "project": "The OOS Anti-Audit",
    "url": "https://mikelitman.me/anti-audit",
    "what": "Unsolicited OOS scores for 15 major UK companies based on public news narrative. Scored against all 10 beliefs. Updated weekly."
  },
  {
    "date": "2026-05-10",
    "project": "The Belief Index",
    "url": "https://mikelitman.me/belief-index",
    "what": "Weekly stock market for the 10 OOS beliefs, scored against UK news sentiment. Publishes every Sunday via GitHub Action."
  },
  {
    "date": "2026-05-09",
    "project": "Belief Spotter",
    "url": "https://mikelitman.me/belief-spotter",
    "what": "Chrome extension: select any text, right-click Spot the OOS belief, keyword-matches against all 10 OOS beliefs. Zip download + Web Store pending."
  },
  {
    "date": "2026-05-09",
    "project": "OOS Salary Pack (print upgrade)",
    "url": "https://mikelitman.me/oos-salary-pack",
    "what": "Added A4 print stylesheet and Print/Save as PDF button -- page now fully printable"
  },
  {
    "date": "2026-05-09",
    "project": "EVERYWEAR 50 -- Blog Post",
    "url": "https://mikelitman.me/blog/everywear-50",
    "what": "Companion blog post: what 50 editions of EVERYWEAR taught about taste machines and daily editorial constraint"
  },
  {
    "date": "2026-05-09",
    "project": "EVERYWEAR Edition 50 Milestone",
    "url": "https://mikelitman.me/everywear-50",
    "what": "Edition 50 retrospective page: 50 editions, 750+ articles processed, three predictions reviewed. Pre-built for publishing on ~May 23."
  },
  {
    "date": "2026-05-09",
    "project": "OOS Certified Directory",
    "url": "https://mikelitman.me/oos-directory",
    "what": "Placeholder directory for Certified Optimists -- opens when Cohort 01 completes, Summer 2026"
  },
  {
    "date": "2026-05-09",
    "project": "Beliefs Versus the News",
    "url": "https://mikelitman.me/beliefs-vs-news",
    "what": "Daily automated pipeline: fetches UK business news, tags 5 stories against OOS beliefs via Claude Haiku, publishes fresh page every morning at 7am UTC"
  },
  {
    "date": "2026-05-09",
    "project": "The OOS Hub",
    "url": "https://mikelitman.me/oos-hub",
    "what": "Central index of all 33 OOS assets across 7 categories -- the single link to share with any journalist, client or employer"
  },
  {
    "date": "2026-05-09",
    "project": "State of the Optimist Report 2026",
    "url": "https://mikelitman.me/oos-report-2026",
    "what": "Teaser page for the first annual OOS data report -- publishing Oct 2026, 200 diagnostic responses needed"
  },
  {
    "date": "2026-05-09",
    "project": "OOS Speaker Page",
    "url": "https://mikelitman.me/oos-speaker",
    "what": "Three talk formats built around the OOS framework -- from \u00a33,000, for leadership conferences and founder events"
  },
  {
    "date": "2026-05-09",
    "project": "OOS Annual Membership",
    "url": "https://mikelitman.me/oos-annual",
    "what": "\u00a3499/year bundle: newsletter, office hours, all PDFs, one Belief Audit credit"
  },
  {
    "date": "2026-05-09",
    "project": "The Belief Cards",
    "url": "https://mikelitman.me/oos-belief-cards",
    "what": "Physical 10-card printed deck, \u00a329 + shipping, given to every workshop attendee"
  },
  {
    "date": "2026-05-09",
    "project": "Belief of the Week",
    "url": "https://mikelitman.me/oos-belief-week",
    "what": "Free Monday email signup -- one belief, one worked example, top-of-funnel for Beliefs in the Wild"
  },
  {
    "date": "2026-05-09",
    "project": "OOS Office Hours",
    "url": "https://mikelitman.me/oos-office-hours",
    "what": "Free monthly 20-min group call, 8 seats, one OOS belief applied to live leadership challenges"
  },
  {
    "date": "2026-05-09",
    "project": "Belief Audit: Team Edition",
    "url": "https://mikelitman.me/oos-belief-audit-teams",
    "what": "Team product page -- \u00a34,500 for teams of 4-8, pre-work + facilitation + written Belief Map"
  },
  {
    "date": "2026-05-09",
    "project": "The Optimist's Reading List",
    "url": "https://mikelitman.me/oos-reading-list",
    "what": "30 books mapped to the 10 OOS beliefs, one annotation each"
  },
  {
    "date": "2026-05-09",
    "project": "The OOS Job Description",
    "url": "https://mikelitman.me/oos-job-description",
    "what": "Real JD for the Chief Optimist role -- \u00a3120-180K, designed to go viral on LinkedIn"
  },
  {
    "date": "2026-05-09",
    "project": "The Anti-Optimist Edition",
    "url": "https://mikelitman.me/oos-anti-optimist",
    "what": "10 strongest objections to the OOS framework steel-manned and answered"
  },
  {
    "date": "2026-05-09",
    "project": "Belief Versus Belief",
    "url": "https://mikelitman.me/belief-versus-belief",
    "what": "10 old operating assumptions vs 10 OOS beliefs, side by side -- designed to be quoted and shared"
  },
  {
    "date": "2026-05-09",
    "project": "Boards Diagnostic",
    "url": "https://mikelitman.me/oos-boards-diagnostic",
    "what": "OOS Diagnostic adapted for board members and NEDs -- governance language, board-readable profile output"
  },
  {
    "date": "2026-05-09",
    "project": "The Belief Stack Builder",
    "url": "https://mikelitman.me/oos-belief-stack",
    "what": "Pick 3 OOS beliefs for the quarter, get a printable one-page stack to share with your team"
  },
  {
    "date": "2026-05-09",
    "project": "The Belief Generator",
    "url": "https://mikelitman.me/oos-belief-generator",
    "what": "Pick your strategic challenge, get the OOS belief that applies with a 200-word reframe"
  },
  {
    "date": "2026-05-09",
    "project": "Steal This Slide",
    "url": "https://mikelitman.me/steal-this-slide",
    "what": "Free OOS belief cards with meeting context and facilitator prompts -- designed to be screenshot and used in any deck"
  },
  {
    "date": "2026-05-09",
    "project": "Beliefs in the Wild",
    "url": "https://mikelitman.me/beliefs-in-the-wild",
    "what": "Paid monthly newsletter -- one belief spotted in the real world per issue, \u00a38/month or \u00a380/year"
  },
  {
    "date": "2026-05-09",
    "project": "OOS Citations",
    "url": "https://mikelitman.me/oos-citations",
    "what": "Public record of OOS citations and usage -- seeded with webinar, diagnostic, and LinkedIn reach"
  },
  {
    "date": "2026-05-09",
    "project": "OOS for Boards",
    "url": "https://mikelitman.me/oos-for-boards",
    "what": "Premium board session product page -- from \u00a38,000/day for FTSE 250 boards and executive committees"
  },
  {
    "date": "2026-05-09",
    "project": "The Belief Test",
    "url": "https://mikelitman.me/oos-belief-test",
    "what": "Interactive 10-statement quiz surfacing lead belief with shareable one-liner result"
  },
  {
    "date": "2026-05-08",
    "project": "What a Creative Builder Actually Does",
    "url": "https://mikelitman.me/creative-builder",
    "what": "18-slide thought leadership deck making the positive case for Profile 1 creative builders, anchored in Anthropic's hiring framework and 20+ shipped AI-native products"
  },
  {
    "date": "2026-05-08",
    "project": "The Belief Audit",
    "url": "https://mikelitman.me/oos-belief-audit",
    "what": "OOS entry product page -- 90-min leadership diagnostic from \u00a31,500"
  },
  {
    "date": "2026-05-08",
    "project": "The Ten Beliefs",
    "url": "https://mikelitman.me/the-ten-beliefs",
    "what": "Shareable one-page reference for all ten OOS beliefs with CTA to Belief Audit"
  },
  {
    "date": "2026-05-08",
    "project": "OOS Workshop Pitch Deck",
    "url": "https://mikelitman.me/oos-workshop",
    "what": "14-slide workshop pitch deck for three named OOS offers: Optimism for Leadership Teams, Future Literacy for Marketing, Belief as Strategy for Founders"
  },
  {
    "date": "2026-05-08",
    "project": "OOS Framework Blog Post",
    "url": "https://mikelitman.me/blog/oos-framework.html",
    "what": "Framework overview post for the Optimist's Operating System: all 10 beliefs linked, deck, diagnostic, and hotline CTA"
  },
  {
    "date": "2026-05-08",
    "project": "OOS Voice Hotline",
    "url": "https://mikelitman.me/oos-hotline",
    "what": "Live ElevenLabs voice agent on +44 7366 744920. Walks callers through OOS beliefs, verbal diagnostic, and building in uncertain times"
  },
  {
    "date": "2026-05-06",
    "project": "The Taste Brief Course",
    "url": "https://mikelitman.me/the-taste-brief-course",
    "what": "Cohort 01 enrolling: a 5-step course on giving AI your taste (Brief, Reference, Base, Personalise, Ship). \u00a3485 cohort / \u00a3247 self-paced. Two case studies built same-day: the Litman System and Than Khine's design system. Built with full page-build process, eight rules, two primaries, mobile-checked, 13 quotable moments."
  },
  {
    "date": "2026-05-06",
    "project": "The Litman System",
    "url": "https://litman-system.netlify.app",
    "what": "Personal design system v0.1: cream broadsheet, Syne+Newsreader+Inter+JetBrains Mono, two primaries (red+marigold) + reserved green, eight rules, signature patterns (stat-with-source, dateline stamp, live badge, shipped tag, marker, two-clause close). Built as sibling to Than Khine's design system. Includes living style guide, tokens.css, BRIEF.md."
  },
  {
    "date": "2026-05-06",
    "project": "Than Khine Design System",
    "url": "https://than-design-system.netlify.app",
    "what": "Design system built as a favour for Than Khine (operations/Obsidian/Pepper trainer). Notion+Vercel+Monocle blend, one signal red, three voices, eight rules. Living style guide + tokens.css + BRIEF.md, all on one URL for portability."
  },
  {
    "date": "2026-05-03",
    "project": "The High Agency Multiplier",
    "url": "https://mikelitman.me/high-agency-multiplier",
    "what": "18-slide thought-leadership deck on AI-multiplied agency. First deck through the new 4-round process with hard-hooked enforcement. Sourced stats (Klarna, PhotoAI, MIT GenAI Divide), personal proof, four sceptical objections answered head-on."
  },
  {
    "date": "2026-05-02",
    "project": "Mother Tongue",
    "url": "https://mikelitman.me/elevenlabs-thinking",
    "what": "Long-form article on the polyglot internet, voiced in 6 languages by Mike's voice clone. Submitted for the ElevenLabs Communications Manager test."
  },
  {
    "date": "2026-04-30",
    "project": "Output Stacking",
    "url": "https://mikelitman.me/output-stacking",
    "what": "20-slide thought leadership deck on parallel AI sessions as the new shape of knowledge work"
  },
  {
    "date": "2026-04-29",
    "project": "The Bets That Just Got Blessed",
    "url": "https://mikelitman.me/enterprise-tech-30",
    "what": "Editorial read of the Enterprise Tech 30 2026 list. Three bets blessed: voice, verticals, services-as-software."
  },
  {
    "date": "2026-04-25",
    "project": "Edited by Humans",
    "url": "https://mikelitman.me/editors",
    "what": "Deck on the AI-writes-code shift \u2014 75% at Google, 100% at frontier labs, and why the job flipped from writer to editor"
  },
  {
    "date": "2026-04-22",
    "project": "Buggy Smart 1000 \u2014 Blog Post",
    "url": "https://mikelitman.me/buggy-smart-1000",
    "what": "Blog post on reaching 1,140 venues, three silent failures, and how the dataset self-improves overnight"
  },
  {
    "date": "2026-04-22",
    "project": "Campaigns End. Institutions Compound.",
    "url": "https://mikelitman.me/credibility-pift",
    "what": "13-slide deck on Google x Highsnobiety PIFT and the new logic of creative credibility in wearables"
  },
  {
    "date": "2026-04-22",
    "project": "EVERYWEAR \u2014 PIFT editorial",
    "url": "https://everywear.media/blog/google-pift-highsnobiety",
    "what": "F\u00d7C\u00d7T editorial: Google's long game in fashion is not a collab, it's a curriculum"
  },
  {
    "date": "2026-04-21",
    "project": "Moving Fast Breaks Things Slowly",
    "url": "https://mikelitman.me/movingfast",
    "what": "20-slide talk on invisible quality debt in AI-assisted shipping: one missing field triggered a morning audit, found 64 silent issues, led to CI validation and a new philosophy of encoding quality into the machine"
  },
  {
    "date": "2026-04-21",
    "project": "Signal Session",
    "url": "https://mikelitman.me/signal",
    "what": "Signal Session pitch page: thought leadership service, one brief to four assets (talk, LinkedIn carousel, X article, blog post), \u00a37,500 flat rate"
  },
  {
    "date": "2026-04-20",
    "project": "The Second Brain",
    "url": "https://mikelitman.me/secondbrain",
    "what": "Talk: The Second Brain Has Overtaken The Second Screen \u2014 18 slides on the arc from second screen to second brain"
  },
  {
    "date": "2026-04-20",
    "project": "Blog",
    "url": "https://mikelitman.me/blog/second-brain-second-screen.html",
    "what": "Blog post companion to the secondbrain talk"
  },
  {
    "date": "2026-04-17",
    "project": "50 Decks Before Claude Design",
    "url": "https://mikelitman.me/beforeclaudedesign",
    "what": "22-slide talk on the nine-step production pipeline behind 50 presentations, published on Claude Design launch day before having touched it"
  },
  {
    "date": "2026-04-17",
    "project": "The Distribution Supercycle",
    "url": "https://mikelitman.me/distribution-engineer",
    "what": "15-slide talk on why the Distribution Engineer is the most valuable hire in tech right now"
  },
  {
    "date": "2026-04-17",
    "project": "Forbes AI 50 \u00b7 2026",
    "url": "https://mikelitman.me/forbesai50",
    "what": "14-slide curation deck mapping all 50 companies by sector with editorial commentary"
  },
  {
    "date": "2026-04-17",
    "project": "The Great Unplug",
    "url": "https://mikelitman.me/unplug",
    "what": "18-slide deck on Norway's iPad experiment, reading decline, and the AI parallel. Claims audited, thumbnail, OG, carousel."
  },
  {
    "date": "2026-04-15",
    "project": "The Pattern",
    "url": "https://mikelitman.me/fifty",
    "what": "50 Days of The Pattern retrospective deck \u2014 33 slides, blog post, LinkedIn carousel"
  },
  {
    "date": "2026-04-15",
    "project": "Project Registry",
    "url": "https://mikelitman.me/all-projects",
    "what": "Internal reference page + Slack channel for all live URLs"
  },
  {
    "date": "2026-04-14",
    "project": "Portfolio",
    "url": "https://mikelitman.me/memos",
    "what": "Memos page mobile fixes \u2014 touch targets, nav, footer"
  },
  {
    "date": "2026-04-11",
    "project": "Health Dashboard",
    "url": "https://mike-health-dashboard.netlify.app",
    "what": "Apple Health import (3,172 days), year-on-year table, traffic light badges"
  },
  {
    "date": "2026-04-10",
    "project": "The System Pipeline",
    "url": "https://the-system-production-df8f.up.railway.app",
    "what": "Flask app on Railway \u2014 4 generators in parallel, ~105s end to end"
  },
  {
    "date": "2026-04-09",
    "project": "EVERYWEAR",
    "url": "https://everywear.media",
    "what": "DNS fixed, now live at everywear.media on Cloudflare Pages"
  },
  {
    "date": "2026-04-08",
    "project": "The Visible Shelf",
    "url": "https://thevisibleshelf.com",
    "what": "295 books, manifesto about page, 7 reading lists, 39 pull-quotes"
  },
  {
    "date": "2026-04-02",
    "project": "With Moshi",
    "url": "https://withmoshi.com",
    "what": "Fringe salon voice agent built and deployed"
  },
  {
    "date": "2026-03-20",
    "project": "Buggy Smart",
    "url": "https://buggysmart.app",
    "what": "Voice call pipeline running twice daily, 175 calls per run"
  },
  {
    "date": "2026-03-17",
    "project": "Oishii London",
    "url": "https://oishii.london",
    "what": "Improvements deployed \u2014 dark mode, filters, restaurant pages"
  }
]