Michael Litman
Tailored for Granola — Head of Content
Content Strategy · Thought Leadership · Audience Building · AI & Product Storytelling · Editorial & Newsletter · Brand Voice
Content strategist and editorial leader with 15+ years shaping how technology companies talk about themselves to the world. I've built audiences from scratch, launched thought-leadership platforms, and written extensively about AI in ways that feel human and accessible — not hype-driven. Granola's craft ethos and product-led approach resonates deeply; I'd relish owning the blog, newsletter, social and broader content strategy for a product I genuinely admire, working closely with the founding team to define how Granola communicates its vision to founders, operators and knowledge workers.
Core Skills
- Content strategy & editorial direction
- Audience building from zero to scale
- Writing for product-led companies
- Making complex AI topics accessible
- Blog, newsletter & social ownership
- Thought-leadership platform creation
- Brand voice & tone of voice design
- Briefing writers & managing contributors
- AI-native workflows & tooling
- B2B and B2C content ecosystems
- Strategic positioning & messaging
- Founder-level collaboration
Professional Experience
Cultural Capital Labs
- Built and shipped 20+ AI-native products across editorial, content and data — writing, designing and producing end-to-end
- Architected content production workflows using Claude, Runway and Stable Diffusion, making complex AI topics feel human and accessible
- Designed frameworks that move teams from tool exploration to operational deployment — as comfortable doing the work as briefing others
Digital Frontier
- Launched Cultural Capital, a thought-leadership platform built from scratch, with Mastercard as launch panellist — defining editorial voice, audience strategy and content cadence
- Led go-to-market content and editorial across AI and wearable technology, shaping how the brand talked about itself to B2B audiences
- Shaped content strategy and agency engagement for global clients in culture, technology and sport
MediaMonks
- Directed content and brand strategy across AI, retail, fashion and sport — writing for product-led campaigns and thought leadership
- Embedded AI-accelerated content systems into integrated campaign ecosystems
- Balanced strategic ambition with production feasibility, shipping content fast at a high standard
MediaMonks
- Built an emerging tech content and strategy capability from 0 to 1 — defining positioning, audience, service narrative and team
- Generated £3.2M+ in revenue from a new international business line, driven by thought leadership across AI, Web3 and digital identity
- Led editorial collaboration around Stability AI and Runway integrations, translating complex AI topics for broad audiences
- Designed globally viable propositions and content strategies across AI, immersive tech and platforms
MediaMonks
- Developed end-to-end creative and content ecosystems across digital products, social and editorial
- Delivered multi-market campaigns across EMEA and global markets, owning strategy through to execution
Burst
- Founded an independent strategy and content consultancy serving global brands across music, culture and technology
- Defined brand voice, built content strategies from scratch and wrote for product and editorial audiences
Contagious
- Published research and strategic analysis on emerging technology, culture and brand strategy for a global audience
- Produced trend intelligence and thought leadership content for global brand clients
Earlier Career
AnalogFolk, Dare, Poke, R/GA — strategy, digital product, brand and campaign roles across independent and network agencies.
Key Clients
Nike, Adidas, Google, Meta, Gucci, BMW, P&G, EA, Netflix, Sony, TikTok, McLaren, Unilever, Mastercard, PayPal
Credentials & Recognition
- BIMA 100 Tech Pioneer
- Published author — Getting Started with Web3 and NFTs (BCS, The Chartered Institute for IT, 2024)
- Speaker on AI, emerging technology and brand strategy
- 15+ years in digital strategy across agency, consultancy and independent practice
Personal
Building AI-native products independently. Passionate about the intersection of culture, technology and brand. One son. Based in North London.