40 years of Big Brother, Gogglebox, Derry Girls, The Inbetweeners. The archive is Channel 4's most distinctive AI asset. Its absence from the pitch is the first question.
02
"What does your strategy look like when All 4's 25 million registered viewers are the starting point?"
An AI strategy for a broadcaster without the All 4 identity graph is a strategy for someone else's business.
03
"How does your AI approach interact with our PSB obligations?"
Channel 4 is legally required to serve specific audiences. AI that optimises for engagement without understanding PSB obligations could create compliance risk.
04
"You've referenced 'multiplatform AI'. Walk me through E4, More4, Film4, and All 4 specifically."
Four distinct platforms with different audiences, different content strategies, and different economics. Generic multiplatform strategy doesn't address any of them.
05
"What's your model for AI-assisted commissioning that respects the indie quota?"
Channel 4 commissions entirely from independent producers. An AI layer on commissioning needs to understand this structure.
06
"How does generative AI interact with Ofcom content standards?"
Not a theoretical question. C4 has faced Ofcom scrutiny on content before. AI-generated or AI-assisted content adds a new dimension to that compliance surface.
07
"Name a broadcaster that's deployed AI on their archive at scale. What did it look like?"
The BBC R&D archive work is publicly documented. If the agency can't reference it, they haven't done the reading.
08
"What does Sky AdSmart tell you about where contextual advertising AI needs to go next?"
Sky's contextual advertising platform is the UK benchmark. An agency advising Channel 4 should have a view on it.
09
"How does your Nations & Regions strategy interact with your AI recommendation model?"
Channel 4 has statutory obligations to serve nations and regions. Personalisation that ignores geography is incomplete.
10
"If we gave you archive access for one month — what would you build?"
This question separates agencies who understand the archive opportunity from agencies who've been talking about AI in the abstract. A specific, costed answer in 30 seconds is what you're looking for.